Marketing and Brand Executive

3 days ago


Singapore PROTEGIE GROUP PTE. LTD. Full time

**Objectives**
- **Branding development strategies.**Protegie's team will give you insight into the intricacies of the steps and processes in brand development. Here, you'll experience the excitement from every campaign and event as you witness the process from conceptualization to execution.
- **Social Media planning and execution.**You will work closely with marketing team and learn more about social media, social media monitoring and client onboarding. You will learn from the best minds in the field on how to effectively engage users.
- **Market Research.**Gain insight into the F&B's best kept secrets and utilize it to the brand’s advantage. As a branding and marketing executive, you'll get to think in the shoes of a consumer and better understand their needs and wants. You'll also get a chance to conceptualize and pitch your ideas to your supervisor.
- **Copywriting.**You'll learn how to interpret creative briefs from clients and pitch original ideas. You'll also constantly explore and experience different styles of writing. Elevate your writing skills and discover the secrets to engaging target audiences.
- Support Brand manager in marketing-related activities
- Develop and plan marketing strategies of the assigned brands.
- Conceptualize and initiate digital and social media campaigns
- Responsible for planning and delivering innovative content across all social media platforms.
- Responsible for content creation including copy writing for digital ads and related marketing collaterals.
- Measure and report performance of all digital marketing campaigns.
- Liaise with designers and freelancers
- Liaise and work with a range of stakeholders
- Prepare basic marketing collateral
- Analyse market trends and development that may impact offline marketing activities
- Assess alternate market research channels
- Conduct research to identify emerging trends of consumers
- Development of media & PR strategies
- Press release generation & scheduling
- Media & competitor monitoring
- Review effectiveness of brand campaigns
- Basic administrative work

**Requirements**:

- **Commitment to 6 months training attachment**:

- Basic understanding of social media
- A passion for food
- Strong analytical, communication and writing skills
- Good time management
- An eye for detail
- Design Sense



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