Specialist, Product Marketing Senior

3 days ago

Singapore Steelcase Full time

Responsible for achieving the marketing objectives for designated products/programs. Marketing objectives may relate to lifecycle management or new product development from concept phase to market introduction. Assists product manager in developing strategies for product plans. Is a member of all project teams with relation to product/program development or lifecycle management. Maintains liaison with field sales, dealers, customers and plant operations staff. Provides leadership and coaching to other specialists and interns.

**Task Profile** (Individual duties, assignments and responsibilities required of the position.)

**Percent**:
**STRATEGY DEVELOPMENT**
- Assists in creating marketing strategies and plans for the commercialization and/or lifecycle management of assigned product(s)/program(s).
- By analyzing data and marketing input providing relevant input to business decision making process on assigned product(s)/programs(s).

**PRODUCT MANAGEMENT/MARKETING**:

- Formulates plans with regard to product/program improvement, modification and culling for assigned product(s)/program(s). This includes product features, pricing, promotion and training.
- Analyzes customer needs, competitive information and sales trends to assist in decision making regarding product features and functions.
- Represents and makes marketing decisions when working closely with other disciplines (engineering, manufacturing, sales, training, marketing services, marketing communications, product development, industrial design) in new product development and lifecycle management.
- Investigates market opportunities for new products or programs.

**FIELD SUPPORT**:

- Participates in and/or makes presentations to visiting groups for designated product(s)/program(s).
- Maintains close liaison with field sales, dealers and customers as part of continuing marketing support and analysis program.
- Trains sales staff on product features and benefits.

**ADMINISTRATIVE MANAGEMENT**:

- Provides leadership and professional guidance to marketing specialists, assistant marketing specialists and interns.

10%

50%

30%

10%

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