Product Marketing Manager, Corporates

Thomson Reuters is looking for a talented and driven Product Marketing Manager to join our dynamic team that focuses on driving growth in our Corporate B2B software product portfolio. In this critical role, you will be responsible for working with Product Marketing colleagues to develop and execute comprehensive go-to-market strategies that communicate the value of our Corporate software products to target audiences in a way that will resonate. You will work closely with the full spectrum of go-to-market and retention functions driving cross-functional direction, alignment, and commitment to our growth vision, and successful execution of priority growth strategies.

This role will primarily focus on the ONESOURCE suite of products, with opportunity to also develop strategies for emerging products that are of value to Tax & Accounting firms. It is an exciting time to join, as this suite of products is in the initial stages of integrating generative AI capabilities, which will be a key driver of growth for this portfolio in future.

Based in Singapore, your creativity, strategic thinking, and deep understanding of market trends will be essential in positioning our products competitively and driving business success. If you have a passion for driving winning across all go-to-market channels, and a record of driving revenue growth in a B2B SaaS business, then we would be excited to hear from you.

**About the Role**

In this opportunity as Product Marketing Manager, you will partner with our Corporate Software team to:

- Conduct market research to understand key global Tax and Trade market trends, customer needs and competitive landscape
- Create product positioning and messaging that will drive demand for the OneSource product suite amongst multinational corporations in the Asia & Emerging Markets region (Asia MARI, ANZ)
- Coordinate roadmap maintenance and communication across the OneSource suite of products for the Asia & Emerging Markets region
- Translate customer and market insights into actionable inputs for new product development, commercial and go-to-market strategies, and campaigns to drive product awareness, demand generation, and customer engagement
- Develop and implement comprehensive go-to-market plans for new product launches and feature releases in close cross-functional alignment with Sales, Marketing, Partnerships and go to market enablement functions
- Create and deliver enablement content for marketing channels, thought leadership and events
- Develop sales enablement materials, including product collateral, presentations, and competitive analysis
- Monitor and analyse growth and retention campaign performance to optimize results and achieve KPIs
- Provide ongoing support to the Marketing, Sales, Partnerships and account management teams with training, tools, and resources
- Gather feedback from the customer facing team members to continuously improve product positioning and inform go-to-market efforts
- Build and maintain strong relationships with key customers, partners and industry influencers in the Asia & Emerging Markets region

**About You**

You are a fit for the role of Product Marketing Manager if your background includes:

- Minimum of 8 years of experience in product marketing, marketing, or sales preferably in the technology or information industry.
- Exposure to the Enterprise B2B Software-as-a-Service and/or professional services sector preferred.
- Strong understanding of executing and managing customer and market research, and competitive analysis processes.
- Proven experience in developing and executing go-to-market strategies targeting multinational corporations within Asia MARI is a plus.
- Strong project and matrix management capabilities.
- Creative thinker with a passion for innovation and continuous improvement
- A bachelor’s degree in marketing, business, or a field related to the target market.

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**What’s in it For You?**
- ** Hybrid Work Model**:We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.
- ** Flexibility & Work-Life Balance**: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.
- ** Career Development and Growth**: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.
- ** Industry Competitive Benefits**: We offer c