Assistant Manager, B2B Events, Asia Pacific

**JOB SUMMARY**

The Assistant Manager, B2B Events, Asia Pacific reports to the Manager, GSO B2B Events, Asia Pacific and supports the planning and logistics associated with the pre-event, on-site and post-event phases of B2B events including, but not limited to The Exchange series, Luxury Group customer events, tradeshows and other customer engagement programs for the Asia Pacific region (Greater China included). Responsibilities include identifying and evaluating event sites, organizing programs/agendas/activities, liaising with agencies, on-site management, creating post-event analysis report, and supporting event logistics prior to, during, and post event.

**CANDIDATE PROFILE**

**Education and Experience Preferred**
- 4-year degree from an accredited university in Business Administration, Marketing, or related
- Minimum 4 years of relevant professional experience in events marketing, demonstrating progressive career growth and pattern of exceptional performance.
- Proficiency in both written (Traditional and Simplified Chinese) and spoken Mandarin and English.
- Previous experience in B2B events management (tradeshows, conferences, seminars, hybrid events, etc.) across different destinations in Asia Pacific is preferred.
- Attention to details and self-starter. Possess the ability to manage multiple projects simultaneously and meet set timeline is deemed crucial for the role.
- Creative and innovative. Keep abreast of event trends and be able to make recommendations that elevate customer experience (pre-/post-event and on-site).
- Proficiency in Cvent or other event management tool is preferred.
- Excellent time management and strong agency/vendor management skills. Good communication and people skills are critical.
- Demonstrated project management skills are essential.

**CORE WORK ACTIVITIES**
- Act as project manager to support digital transformation of global (GSO) B2B marketing.
- Contribute to the Martech roadmap by sharing knowledge of conceptual / technical know-how
- In-depth understanding of systems hierarchy and structure to be able to contribute to the B2B use cases (from technical and feasibility point of view)
- Define and set up marketing automation strategy/approach for GSO B2B (inclusive of nurturing flow/stream)
- Conduct training to relevant stakeholders
- Define and map a seamless customer journey and 360 view of customers from an integrated and automated approach
- Manage APAC B2B digital platforms inclusive of website (EN CN), social media (LinkedIn, Facebook, WeChat, etc)
- Develop B2B campaigns and manage media buy based on actionable data (ROI analysis)
- Develop paid campaign plans for APEC and Greater China in collaboration with relevant stakeholders and agency
- Manage the promotion offers in both APEC and Greater China in a creative and flexible approach that caters to the unique needs of each market
- Conduct training to properties
- Produce extensive ROI reports for leaders/stakeholders on a monthly basis
- Formulate and drive B2B digital and content plan for APEC & Greater China
- Build content plan and calendar for both APEC and Greater China in collaboration with Area Team and Field Marketing teams
- Define B2B WeChat roadmap in collaboration with Greater China Digital team
- Manage the content on B2B websites
- Manage B2B messaging and talking points for APEC and Greater China regions
- Work closely with the local APEC and Greater China publishers alongside with Comms/ PR team on identifying media exposure for topics including business travel, MICE and future trends.
- Draft talking points for execs and GSO teams for events (The Exchange, ILTM, etc), and other external speaking opportunities
- Support the planning and execution of B2B customer advisory boards
- Assist to develop a full year program with content curation, liaison with different disciplines
- Work closely with all stakeholders to ensure smooth execution of program

Ensuring Exceptional Customer Service
- Maintain regular communications with sales leaders, and B2B clients to ensure seamless execution and superior customer service prior to, during, and following event.
- Plan and lead pre-and post-event team meetings ensuring alignment with all necessary parties and coordination of event details.
- Prepare post-event survey, review and summarize feedback, and present results to senior leadership. Reviews customer feedback to improve processes and enhance program materials. Make recommendations for future enhancements, as appropriate.
- Demonstrate a high level of customer service, professionalism, and confidentiality in all communications and actions.
- Provide services that are above and beyond for customer satisfaction and retention.
- Act decisively to recover from mistakes. Know how to develop/propose/initiate solutions and when to involve a leader.
- Act independently to improve and increase skills and knowledge.
- Set priorities and establish procedures for completing own responsibilities.
- Deter