Paid Media Lead
5 days ago
**In your role, you will**:
- All paid media operations - from planning, to optimization, to reporting.
- Interface with all media owners on behalf of TRIAD,
- Have experience in all paid search channels, including PPC, search, display and paid social
- Experienced in bid management, conducting keyword research & competitor analysis
- Experienced in reporting, analysing and interpreting data for campaign performance and feeding back to key stakeholders with proposed actions
- Maintain sufficient reports to communicate paid media performance with our clients and the team
- Utilising bid management tools to help drive KPIs
- Audit work and continued optimisation
- Regular testing new strategies and relevant betas You will specifically look into the best ways we can plant and seed content to reach the audience we want to reach. You will constantly discover new formats, platforms, channels, and you will share your findings with the aim of testing, trialling, and implementing them into our projects.
- Prepare analysis to help provide insights to the wider team / business
**Your essentials**
- 3 to 5 years of hands-on experience managing paid media campaigns
- Good understanding of all media formats disciplines
- Effective communicator, verbal and written with a professional presence and mature enough to not have an ego.
- Experience working with e-marketplaces will be a plus.- Desire to adapt to the changing marketing and technology landscape, and a passion for life in general
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