Consultant, Lig Campaign Management, Aia Corporate

At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.
- It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030._
- And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives._

So if you believe in inspiring a better future, read on.

About the Role

Key Responsibilities
- Work with multiple stakeholders including Customer & Digital Marketing, Agency Management, Technology, including Group Agency and Group Corporate Solutions offices to drive Life in Group opportunities for the AIA Tied Distribution channel.
- Create new and multiple (onsite and digital) access strategies for AIA Consultants to engage the employees and dependant of AIA Corporate Customers for cross-sell opportunities of Life insurance
- Develop targeted digital marketing campaigns in collaboration with Customer & Digital Marketing to define briefs, communications plan, deliverables, and creative strategy, consider all key strategic inputs to deliver activation and testing plan, so as to achieve higher LIG penetration for AIA Corporate Accounts
- Work with internal stakeholders within AIA Corporate Solutions (Operations, Underwriting, Claims, Middle Office etc) to identify corporate accounts with significant number of employees from various distribution channel to develop campaigns/initiatives to gain access to the customer base.
- Manage the compilation and dissemination of regular reports, providing actionable insights and communicate opportunities for LIG adoption with the AIA Tied Distribution Channel, such as weekly monitoring of LIG events created, conversion of business, value of new business generated etc.
- Influence the life product mix sold by agents at onsite/webinars events by working with Marketing to develop sales materials and collaborate with Agency Management to develop sales incentives.
- Work with AIA Premier Academy to develop best practise training program in Life in Group.
- Collaborate with Agency Management at working level with the Cluster Senior Directors of Agencies to communicate and promote new LIG initiatives across the AIA Tied Distribution.
- Any other projects or tasks as assigned

Job Requirements
- Entrepreneurial, proactive, independent and able to work with minimum supervision.
- Highly organized and with excellent attention to detail; ability to assist in management reporting and project management is crucial.
- Able to work confidently in challenging situations.
- Able to manage multiple tasks simultaneously under deadlines and pressure.
- Able to anticipate potential problems and know when to ask for help.
- An excellent negotiator and is resourceful and relentless in trying to get to a solution.
- Professional in appearance and demeanour, comfortable dealing with internal and external stakeholders across the enterprise
- Meticulous, service oriented and team player.
- Possess good written and oral communications skills
- Strong interpersonal skills & relationship-building.

Qualifications Required
- Tertiary degree in any discipline;
- Minimum 5 years working experience in the financial industry running marketing campaigns; exposure to insurance sector will be advantageous.
- Expertise in 2 or more of the following areas: Digital Marketing, Brands Marketing, Partners Marketing, Marketing Strategy, CRM, Marketing Research, Analytics Data-driven approach to marketing.
- Proficient in Microsoft Office Software, especially in Excel and Powerpoint
- Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives._