Brands & Marketing Executive

2 weeks ago

Singapore HAN'S CAFE & CAKE HOUSE PTE. LTD. Full time

As a Brands and Marketing Executive at Han’s Group, you will drive brand growth by creating and executing innovative marketing strategies. Balancing creativity with commercial insight, you will lead impactful campaigns, analyse their success, and collaborate with various departments. Your role will be key in shaping our brand’s presence and staying ahead of market trends.

**Job Description
Brand & Marketing Management
- Strategize and manage all brands under Han’s Group of Companies, ensuring cohesive brand messaging and positioning.
- Collaborate with the Business Manager to develop and execute comprehensive brand and marketing strategies.
- Create and implement marketing campaigns that align with strategic goals and drive brand growth.

Campaign Analysis & Execution
- Analyse and assess the effectiveness of marketing campaigns, conducting post-campaign reviews to optimize future strategies.
- Produce and distribute compelling marketing collateral that enhances brand visibility.
- Collaborate with Operations, R&D, and other key stakeholders to ensure campaign alignment and effectiveness.

Strategic Partnerships & Market Research
- Build and nurture strategic partnerships that enhance brand presence and market reach.
- Contribute to the design and development of brand image and themes for new or refreshed outlets.
- Conduct market research to identify emerging trends and opportunities for growth.

Budgeting & Competitor Analysis
- Develop and manage branding and marketing budgets, ensuring effective allocation of resources.
- Monitor competitors’ promotional activities and provide actionable recommendations to stay ahead in the market.

Digital & Social Media Marketing
- Lead the development and execution of digital and social media marketing strategies.
- Oversee CRM and other marketing channels, driving customer engagement and brand loyalty.
- Foster meaningful interactions with customers to build and maintain brand awareness.

**Job Requirements
Hard Skills
- Diploma or Degree in Marketing or a related field.
- Minimum of 3 years of experience in brand and marketing roles, preferably within the F&B or FMCG industry.
- Proficiency in MS Office especially PowerPoint and Excels.
- Ability to conceptualize creative ideas and translate them into effective marketing materials.

Soft Skills
- Good planning skills with the ability to adapt in a fast-paced environment.
- Keen attention to detail and strong project management capabilities.
- High level of creativity with a commercial sense, capable of developing innovative marketing strategies that drive business results.
- Passionate about the F&B industry with a hands-on approach to problem-solving.

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