User Growth Associate

7 days ago

Singapore QUTOU TECHNOLOGY PTE. LTD. Full time

**Role Overview**:
**Responsibilities**:
**Develop and Execute Growth Strategies**:

- Design and implement comprehensive user acquisition and retention strategies to drive sustainable growth.
- Identify and analyze key growth levers and opportunities within the cryptocurrency market.
- Develop and manage marketing campaigns across various channels, including digital advertising, social media, content marketing, and partnerships.

**Data Analysis and Performance Tracking**:

- Monitor and analyze key performance indicators (KPIs) such as user acquisition cost (CAC), customer lifetime value (CLTV), conversion rates, and retention rates.
- Utilize data analytics tools to track campaign performance, identify trends, and optimize strategies.
- Generate regular reports and insights on user growth metrics to inform decision-making.

**User Acquisition and Onboarding**:

- Optimize the user onboarding process to improve conversion rates and user engagement.
- Develop and manage referral programs, affiliate marketing, and other user acquisition initiatives.
- Explore and implement innovative growth hacking techniques to attract new users.

**User Retention and Engagement**:

- Develop and implement strategies to improve user retention and engagement, including loyalty programs, community building, and personalized communication.
- Conduct user research and gather feedback to understand user needs and improve the user experience.
- Create and manage engaging content to educate and inform users about the cryptocurrency market and our platform.

**Partnerships and Collaborations**:

- Identify and build strategic partnerships with influencers (KOL), media outlets, and other relevant organizations.
- Collaborate with cross-functional teams, including marketing, product, operations and engineering, to achieve growth objectives.
- Stay up to date with the newest trends within crypto space.
- **Budget Management**:

- Manage and optimize the growth marketing budget to ensure efficient allocation of resources.

**Qualifications**:

- Bachelor's degree in marketing, business, or a related field.
- 5 years + of proven experience in user growth/performance, digital marketing, or a related role, preferably within the cryptocurrency or fintech industry (1 year +).
- Strong understanding of the cryptocurrency market, blockchain technology, and user behavior.
- Proficiency in data analytics tools such as Google Analytics, Amplitude, or similar platforms.
- Experience with digital advertising platforms such as Google Ads, Facebook Ads, and social media marketing.
- Excellent communication, presentation, and interpersonal skills.
- Strong analytical and problem-solving abilities.
- Ability to work in a fast-paced and dynamic environment.
- Knowledge of SEO, ASO and ASA.
- Experience working in cryptocurrency exchanges would be advantageous.

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