Marketing Manager

2 weeks ago

Singapore Sourceo Full time

**Responsibilities**

  • Develop and implement trade marketing strategies aligned with overall business objectives.
  • Identify key opportunities for brand growth.
  • Plan and execute offline/online promotional activities, including product launches, displays, and seasonal campaigns.
  • Coordinate with sales teams to ensure effective implementation of trade marketing initiatives.
  • Identify partners and develop tailored marketing plans with partners for joint campaigns/promotion.
  • Ensure consistent brand messaging and presence across.
  • Monitor and analyse the effectiveness of trade marketing activities.
  • Provide regular performance reports and insights to senior management.
  • Adjust strategies based on data-driven insights and market feedback.
  • Manage trade marketing budgets, ensuring optimal allocation of resources.
  • Track expenditures and ROI for all trade marketing activities.
  • Work closely with the Sales, other Service Lines, and central marketing teams to ensure alignment on trade initiatives.
  • Coordinate with external vendors and agencies for the production of promotional materials.
  • Stay informed about industry trends, competitor activities, and client preferences.
  • Provide strategic recommendations based on market analysis.
  • Train and support sales teams and retail partners on trade marketing strategies and best practices.
  • Develop tools and resources to enhance the effectiveness of trade marketing efforts.
  • Minimum of 6 years’ experience in, retail, trade marketing, or any related field
  • Good knowledge of sales, and marketing organization, and business operations
  • Excellent verbal and written communication skills
  • Excellent interpersonal and customer relations skills (internal and external customers)
  • Able to adapt to a fast pace and dynamic environment

**Job Types**: Full-time, Permanent

Pay: $7,500.00 - $8,500.00 per month

**Benefits**

  • Dental insurance
  • Health insurance

Supplemental Pay

  • Performance bonus

**Experience**

  • Trade Marketing: 5 years (required)
  • Tech/SI/Telco Industry: 4 years (required)

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