Group Marcomms Manager The Lo

The Lo & Behold Group is a hospitality company that creates, owns and operates a series of timeless, thoughtful concepts. Every restaurant, bar, club, hotel that we create intentionally offers a distinct experience and adds to the vibrancy of this city we know and love. Our multi-award-winning properties currently include Odette, Claudine, Esora, Le Bon Funk, Bar Bon Funk, OverEasy, Clink Clink, Tanjong Beach Club, The Coconut Club, Fico, Somma, Po, The Warehouse Hotel and New Bahru.

We are seeking a highly strategic and creative Marketing Communications Strategist to join our dynamic marketing team. You will play a key role in developing and implementing integrated marketing communications strategies that elevate brand awareness, drive customer engagement, and achieve business objectives across our diverse portfolio of brands.

**Responsibilities**:

- **Research & Insights**:Analyse industry and market trends, guest behaviour, business gaps and competitor strategies. Gather data to inform campaign objectives and messaging.
- **Strategic Planning**:Develop and implement comprehensive integrated marketing communications (IMC) strategies that align with brand/business objectives and target audience needs.
- **Channel Strategy**:Identify and leverage the most effective communication channels to reach the target audience, including public relations/influencers, social media, content marketing, and experiential marketing.
- **Content Strategy & Planning**:Develop and implement comprehensive content strategies that meet business KPIs, engage with target audience interests and deliver compelling brand-building narratives.
- **Message Development**:Craft compelling brand messaging and key messages that resonate with target audiences and effectively achieve brand goals.
- **Creative Collaboration**:Collaborate with HQ creative agency to craft compelling visuals. Ensure that all campaign elements resonate with the target audience and align with the brand's tone and values.
- **Project Management & Monitoring**:Oversee campaign timelines, budgets and deliverables. Monitor real-time performance and address any issues promptly.
- **Public Relations**:Develop and execute public relations campaigns, including press releases, media pitches, and media relations activities.
- **Influencer Marketing**:Identify and cultivate relationships with key influencers to amplify brand reach and engagement.
- **Crisis Communication**:Develop and implement crisis communication plans and protocols to effectively manage potential reputational risks.
- **Measurement & Analysis**:Track, analyse, and report on the effectiveness of marketing communications campaigns, identifying key performance indicators (KPIs) and making data-driven recommendations for improvement.
- **Industry Trends**:Stay abreast of the latest digital marketing trends, technologies, and best practices.
- **Group Marketing**:Support Head of Brand in new business pitches and group marketing priorities (e.g. content, tourist marketing, press and KOLs)

Qualifications:

- Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
- 5+ years of professional experience in marketing communications, social media, public relations, or a related field.
- Proven experience in developing and executing successful integrated marketing communications campaigns. Proven experience developing and executing successful content strategies.

Desired Skills:

- Knowledge of media monitoring tools and social listening platforms.
- Experience with content management platforms and direct marketing platforms.
- Knowledge of SEO and SEM is desirable, but not mandatory.
- Proficiency in using data to inform and refine strategies. Experience in the hospitality or F&B industry is a strong advantage.

We Value:

- Strong strategic thinking and analytical skills.
- Excellent communication and interpersonal skills.
- A proactive and solution-oriented approach.
- A passion for the hospitality industry and a desire to contribute to brand success. A commitment to continuous learning and professional development.

We love people who are:

- Excellent communicators
- Able to perform under stress and uncertainty
- Meticulously organised & structured
- Highly effective and can get things done
- Go above and beyond to make someone else's day
- Are thoughtful and kind, while upholding high standards
- Own outcomes and drive solutions Are ever-curious and always learning

Take an inside look at our culture or find out more here.