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Director, Media, CRM and Analytics

2 weeks ago

Singapore Sephora Full time

**Position**:
Director, Media, CRM and Analytics

**Profile**:
At Sephora we inspire our customers, empower our teams, and help them become the best versions of themselves. We create an environment where people are valued, and differences are celebrated. Every day, our teams across the world bring to life our purpose: to expand the way the world sees beauty by empowering the ExtraOrdinary in each of us.

We are united by a common goal - **to reimagine the future of beauty.**

**The opportunity**:
**Director, Media, CRM and Analytics**

As a key member of Sephora APAC’s Marketing Leadership Team, you will help shape the company’s overall marketing strategy across the dynamic and complex Asia Pacific markets (SEA, India and ANZ).

In particular you will lead some of the most critical capabilities in our marketing organization: the data and insights that guide our strategy, our direct relationship with the millions of Beauty Pass members in our region, and our media investments.

**You will shine here if you enjoy**

Media
- Building and expanding the capability of our in house direct media buying team to unlock the potential of global and local opportunities + integrated top, mid and bottom funnel planning
- Leading our JBP relationships with major media partners and media agencies to unlock greater support and value from our spending
- Leading media planning and strategies to maximise the performance of our marketing and improve sustainable awareness, consideration and brand equity
- Building and expanding the capability of our media teams, leveraging best practicesLeading our JBP relationships with major media partners and agency to unlock greater support and value from our spendingLead Customer Insights
- Leveraging data and insights to put customers at the heart of our strategy, and driving a data-led approach to business success
- Leading the design, execution and delivery of different disciplined testing approaches and strict campaign measurement methodology, including design and management of control groups
- Conducting market research to identify customer needs, trends, and opportunities for program enhancements ahead, and leading planning and strategy workshops to leverage them in to action
- Leading and driving post mortem discipline to learn and continue to improve across our campaigns and other investmentsAiding forecasting and target setting for future investments and forecasting with the broader businessLead Customer Relationship Management
- Leveraging the Sephora’s Beauty Pass program’s rich membership data to identify insights to further improve repeat and recruitment/uptiering, and reduce churn
- Leading personalized member lifecycle strategies by identifying or creating key moments + touchpoints, tailoring personalized communication at scale, and managing performance (integrating promotional and marketing in the process).**We would love to hear from you if you are/have**
- Accountable and mature leadership
- A passion for consumer insight and data based decision making
- Great interpersonal, communication and collaboration skills (able to build consensus across many stakeholders)
- Critical thinker and problem-solver, able to coach others
- Team leadership experience in the relevant field will be beneficial
- Extensive experience building and leading an in house media buying organization, or as part of a media agency
- Experience with MMM models and advanced marketing analytics and consumer research (quantitative and qualitative)Familiarity with and experience managing personalized CRM campaigns**While at Sephora, you’ll enjoy...**
- **The people.**You will be surrounded by some of the most talented leaders and teams - people you can be proud to work with.
- **The learning.**We invest in training and developing our teams, and you will continue evolving and building your skills through personalized career plans.
- **The culture.**As a leading beauty retailer, backed by the LVMH luxury brand, our reach is broad and our impact is global. Yet there’s always room to explore. It’s in the Sephora DNA to champion a world of inspiration and inclusion where everyone can celebrate their beauty.

You can **unleash your creativity,**because we’ve got disruptive spirit. You can **learn and evolve,**because we empower you to be your best. You can **be yourself,**because you are what sets us apart. **_This, _**is the future of beauty. Reimagine your future, at Sephora.**

Sephora is proud to be an equal opportunity workplace for all. We do not discriminate in recruitment, hiring, training, advancement, or other employment practices. We celebrate diversity and are committed to creating and fostering an inclusive environment for all employees.

**_SEPHORA _**
**MAISON***:

- Sephora’s stores offer passionate beauty fans across the world a privileged freedom to touch and test products since 1969.
The House provides a superior selection of quality products and always keeps pace with the latest trends.
The hous