Assistant Marketing Manager

**Key Traits**:

- Ability to work independently in situations with mínimal direction or defined processes
- Strong problem-solving and decision-making skills, even in uncertain or fluid contexts
- Comfort experimenting, iterating, and learning quickly from failure or changeEagerness to build structure and process where needed, without being overly rigid

**Job Scope**

1. Strategy Development:
(Marketing Plan, Budget, Brainstorming, Planning, Project Management, Analyse, and Review)

2. Marketing:
(Branding, Campaigns, Public and Media Relations)

3. Digital Marketing:
(Ads, Analytics and Website Maintenance)

4. Management:
(Agency & Media Management)

5. Training for Marketing Executives and Mentorship to Interns

6. Sponsorships and Events

7. B2C - Showroom and Group Buys

8. D2C - E-Commerce & Marketplaces

9. B2B - Dealers,Interiors and Architects

10. Team Collaboration

11. Performance Metrics Tracking

12. Google Reviews Management
- Formulate annual marketing plans aligned with business

goals and objectives.
- Allocate marketing budgets effectively across various

campaigns and initiatives.
- Lead brainstorming sessions to generate innovative

marketing ideas and strategies.
- Oversee project management and ensure timely execution of

marketing initiatives.
- Analyse marketing performance metrics to evaluate the

effectiveness of campaigns and make data-driven decisions.
- Brainstorm with Management team on overseas expansion

strategy
- Develop and maintain a strong brand identity for Crestar

Ceiling Fan and Spin Fan across all marketing channels.
- Conceptualize and execute integrated marketing campaigns

to reach target audiences effectively.
- Create and design all necessary marketing materials for both

online and offline channels covering both B2B and B2C

segments.
- Develop and implement comprehensive digital marketing

strategies, including running online ads, social media
- Manage the creation and optimization of digital ad

campaigns across various platforms to reach target audiences

effectively.
- Utilize digital analytics tools to measure and analyse the

performance of digital marketing efforts, making data-driven

decisions for continuous improvement.
- Collaborate with external vendors to implement website

enhancements and improvements.
- Manage relationships with marketing agencies and external

vendors to ensure the delivery of high-quality services

within budget and timeline.
- Coordinate with cross-functional teams to align marketing

efforts with overall business strategies.
- Identify training needs of current marketing executives and

design relevant programs to enhance their skills and

knowledge.
- Conduct mentoring sessions to empower marketing

executives to excel in their roles.
- Act as a mentor to interns, providing guidance, feedback,

and opportunities for their professional growth within the

marketing field.
- Identify relevant industry events and sponsorships to

enhance brand visibility and generate leads.
- Leverage events to establish and strengthen connections

with key stakeholders.2
- Plan and execute marketing campaigns to attract consumers

to our showrooms and online platforms.
- Collaborate with indoor sales for promotions and special

offers to increase sales volumes.
- Analyse market trends and consumer behaviour to optimize

marketing efforts for B2C segments.
- Oversee the maintenance and updates of E-Commerce

Website.
- Support marketing collateral for E-Commerce Manager.
- Align B2C and D2C Marketing promotions.
- Collaborate with Business Development Team to Identify

and build relationships with interior designers, architects,

and other B2B partners to position Crestar Ceiling Fan as a

preferred choice in commercial projects.
- Assist the Business Development team on marketing

collaterals and sales tools tailored to B2B clients to showcase

the product features and benefits.
- Support with presentations and workshops to educate B2B

clients about our ceiling fan solutions.
- Support outdoor sales for collateral and in-store POP.
- Collaborate with outdoor sales for promotions and special

offers to increase B2B2C revenue.
- Collaborate with sales, products development, and

management team to that effectively support sales efforts

and drive business growth.
- Set key performance indicators (KPIs) for marketing

campaigns and regularly track and report on campaign

performance.
- Use data analytics tools to analyse marketing data and make

data-driven decisions.
- Utilizing advanced analytics and data models to forecast

consumer behaviour and market trends, enabling data
- driven decision-making in marketing strategies.
- Oversee the reviews and feedback on Google Reviews to

enhance the company's online reputation.
- Address any negative feedback professionally and promptly.