Director of Product Marketing

Cialfo is a leading platform connecting students, higher education institutions and counselors through technology driven solutions. Launched in 2017 with a mission to make education accessible to 100 million students, Cialfo provides a range of mobile and web solutions to students, K-12 institutions and higher education institutions. We're one of the fastest-growing edtech startups in the region, consistently charting new heights

Cialfo is seeking looking for an enthusiastic, creative and tech minded Product Marketing professional to join our team, reporting to the VP of Marketing. As the **Director of Product Marketing**, you will lead and grow Cialfo's product marketing team. The product marketing team is responsible for crafting and executing go-to-market strategies for our product portfolio, as well as developing personas, market insights, positioning, messaging and content that brings Cialfo to life. As a leader within the product marketing organization, you will play a key role in defining and articulating strategies to achieve pipeline and win rate targets, and helping to grow a profitable business in the future.

What you will be doing:

- Lead and grow our team of product marketers.
- Oversee the creation of great storytelling, differentiated product positioning and messaging, and audience-centric content. Ensure source documents such as messaging frameworks are available for teams, and partners across the organization to drive adoption and consistency.
- Engage with our clients and bring market intelligence to the Product team, helping to evolve our platform and shape the needs of the future functionality.
- Lead team in gathering insights, crafting personas, and conducting segmentation, targeting, and market sizing. Partner to build business cases for expanding market presence or entering new markets. Build go-to-market plans to support and grow our business.
- Partner with leaders across the business (e.g., sales, product, marketing, and customer experience) to design an aligned set of strategies, tactics, and resources that achieve company objectives.
- Develop strategies to drive pipeline growth and retention.
- Oversee launch planning for new offerings — including partnering with key stakeholders on an enterprise-wide process and template and collaborating with marketing to align to campaigns.
- Formalize measurement tools and processes.
- Contribute to the ongoing creation of the Product Roadmap by understanding market trends, competitors, client demands, product adoption rates, revenue goals and more.
- Work with Product Managers on offerings already in-market, to increase usage, ensure best practices, and ensure customer problems are solved
- Market intelligence - be the expert on your audiences, how they engage with the product and their criteria; be the expert on your competition and how to out-compete them
- Leverage analytics, customer insights, research, and segmentation to develop optimal targeting strategy
- Conducts win/ loss analysis, competitive analysis, and market analysis to gain a deep understanding of customers' pain points and needs, decision-making process, and reasons for churn.
- Use customer insights from a range of data sources, such as NPS, data analytics, external research, competition study etc. to advise design for new products and product features.

**Requirements**:

- Has experience running a product marketing team, identifying the capabilities required to build a team that can deliver on company objectives
- 8-10 years of experience owning Product Marketing, with a proven track record of success translating complex technical frameworks into compelling language that is persuasive and easy to understand
- Experience working cross-functionally with sales, customer experience and product management teams
- Must have experience advising senior leaders on the direction of a product based on product marketing insight and data
- Must have strong presentation skills and be highly comfortable interacting with stakeholders at all levels (clients, executives, technical team members, etc.)
- Hands-on experience using CRM/marketing automation tools (e.g., Clevertap, MoEngage, WebEngage, etc.)
- EdTech experience would be a big plus, especially understanding and working knowledge of higher-ed industry, its drivers and product use cases.

**Benefits**

Exact benefits vary depending on your location. That said, all full-time Cialfo employees receive the following benefits:

- Paid Annual and Medical leaves
- Flexible working environment
- Medical Health Insurance
- and more...