Portfolio Marketing Director

VMware is a leading provider of multi-cloud services for all apps, enabling digital innovation with enterprise control. At the heart of everything we do lies the responsibility and the opportunity to build a sustainable, equitable and more secure future for all.

What We Do
As the trusted foundation to accelerate innovation, VMware meets customers where they are. Our software offers businesses the flexibility and choice they need to build the future, and to innovate faster in a Multi-Cloud World. Customers can take advantage of everything multi-cloud offers with a trusted foundation to accelerate innovation. This is where VMware Cross-Cloud services can help build, run, manage and secure your apps across any clouds.

VMware Cross-Cloud services
- Cloud - Build and deploy your apps more securely and consistently on any cloud.
- Networking - Connect and secure apps and data, regardless of where they run, from data centre to cloud to the edge.
- Security - Leverage your infrastructure to protect apps and data from endpoint to cloud.
- Anywhere Workspace - Enable employees to work from anywhere with secure, frictionless experiences.

Why will you enjoy this new opportunity?

Enjoy Innovation
Our Business is Innovation - Since our founding in 1998, our employees and partners have been behind the tech innovations transforming entire industries. Today, we continue to cultivate a culture of innovation where curiosity meets execution - like edge computing, AI, blockchain, machine learning, Kubernetes, and more. If you are like-minded, and wish to be in an environment to harness the next wave of innovation and solve our customers’ toughest challenges through disruptive technologies, come hop on the train.

Fast-Paced and Leadership
We have a big goals to capture every customer with our Cross-Cloud services. The work environment is fast
- paced, high energy, and there’s no slowing-down. You would have to deal with uncertainties to collaborate with fellow stakeholders with a firm focus on data to set directions and to make decisions. It’s a brave new world of marketing you can learn and to push the boundaries with what you can bring to this experience.

What are the performance goals over the next 90 days you will work towards completing?

First 30 days: Work with the APJ Marketing Leadership team to align on goals, expectations and OKRs in line with the overall business plan. Start forging stakeholder relationships, and maintain a relentlessly external perspective. Understand what the market needs and what it will respond to.

Next 30-60 days: Build your mid
- and long-term plan and vision for Portfolio Marketing based on objective data and best practices. Socialize it and ensure broad buy-in, and adapt based on input. Finally, set expectations for the Portfolio Marketing Team, map out any changes required, and establish measurement and reporting.

What type of work will you be doing? What assignments, requirements or skills will you be performing on a regular basis?

You will be expected to:

- Lead a team of Portfolio Marketers to localize solution/services messaging, value propositions and provide competitive and market intelligence for the APJ market.
- Know the customer. Understand VMware’s customers and be able to evangelize how our Cross-Cloud services can help them solve complex problems. As such, public speaking, the ability to engage with press and analysts, and writing customer facing materials are key skills.
- Develop APJ regional positioning and messaging that resonate with customers, communicating services features/capabilities in terms and categories that customers understand.
- Launch Cross-Cloud services across the APJ market working with the global BU/BG Product Marketing teams.
- Work with sales to understand and support the sales cycle such as buyer personas, sales motions and adoption barriers. Work with a cross functional team(s) to streamline the sales cycle.
- Localize and, if necessary, create sales enablement materials that help sales reps and partners effectively position and sell our products against the competition.
- Support the broader field marketing, Integrated Marketing and Comms team to ensure messaging and content adoption across multiple marketing & GTM channels and programs (events, VBC, field, partners, digital, alliances, sales, channel partners, web, social media etc.)

What is leadership like for this role? What is the structure and culture of the team like?
The hiring manager for this role is Paula Parkes, VP of APJ Marketing. She has been a recognized leader in the IT industry for many years. She believes leadership is not defined by title and encourages his team members to lead by example and to VMware EPIC2 values. She drives an open and transparent team culture - bringing your ideas & innovation to collaborate and to solve any challenges.

The team is distributed across the 5 regions across APJ, and most of the team members work remotely with everyone driving dyn