Digital Marketing Intern/executive
2 days ago
As a Digital Marketing Intern/Executive at SG Immigration, you will play a key role in strengthening our digital presence, enhancing brand visibility, generating qualified leads, and executing marketing initiatives that drive results. This role combines strategic planning with hands-on execution, including content creation for social media and video platforms.
Key Responsibilities:
- Develop and implement digital marketing strategies with clear goals, timelines, and KPIs.
- Coordinate with internal teams and external vendors to ensure on-time delivery of campaigns.
- Manage and grow our social media platforms (Facebook, Instagram, LinkedIn, Twitter, WhatsApp, Telegram) through content planning, community engagement, and performance monitoring.
- Conceptualize, script, film, and edit short-form video content for TikTok and Instagram Reels that aligns with our brand voice and engages target audiences.
- Set up and maintain tracking infrastructure such as pixels, Google Tag Manager, and other analytics tools in collaboration with internal or external tech teams.
- Analyze digital campaign performance using tools like Google Analytics, and provide data-driven recommendations to improve effectiveness.
- Stay updated on industry trends and competitor activity, providing insights that guide campaign direction and brand positioning.
- Collaborate with external partners and vendors (e.g., SEO agencies, XiaoHongShu marketers) to drive campaign success and optimize ROI.
- Identify and implement website improvements to enhance SEO, user experience, and lead generation.
- Work cross-functionally within a supportive and inclusive team culture, contributing to a high-performance environment.
**Requirements**:
- Prior experience in digital marketing, content creation, or social media management.
- Take ownership of personal performance, meeting deadlines and delivering consistent quality.
- Proficiency in filming and editing short videos using mobile apps (e.g., CapCut, InShot, Adobe Premiere Rush).
- Strong writing, analytical, and organizational skills.
- Ability to work independently, creatively, and collaboratively across teams.
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