Digital Marketing Intern/Executive

4 days ago

Singapore SG IMMIGRATION CONSULTANCY PRIVATE LIMITED Full time $40,000 - $60,000 per year

As a Digital Marketing Intern/Executive at SG Immigration, you will play a key role in strengthening our digital presence, enhancing brand visibility, generating qualified leads, and executing marketing initiatives that drive results. This role combines strategic planning with hands-on execution, including content creation for social media and video platforms.

Key Responsibilities:

  • Develop and implement digital marketing strategies with clear goals, timelines, and KPIs.
  • Coordinate with internal teams and external vendors to ensure on-time delivery of campaigns.
  • Create compelling marketing content, including copy for presentations, websites, email campaigns, and publicity materials.
  • Manage and grow our social media platforms (Facebook, Instagram, LinkedIn, Twitter, WhatsApp, Telegram) through content planning, community engagement, and performance monitoring.
  • Conceptualize, script, film, and edit short-form video content for TikTok and Instagram Reels that aligns with our brand voice and engages target audiences.
  • Design and execute email marketing campaigns, including segmentation, A/B testing, and performance analysis.
  • Set up and maintain tracking infrastructure such as pixels, Google Tag Manager, and other analytics tools in collaboration with internal or external tech teams.
  • Analyze digital campaign performance using tools like Google Analytics, and provide data-driven recommendations to improve effectiveness.
  • Stay updated on industry trends and competitor activity, providing insights that guide campaign direction and brand positioning.
  • Collaborate with external partners and vendors (e.g., SEO agencies, XiaoHongShu marketers) to drive campaign success and optimize ROI.
  • Identify and implement website improvements to enhance SEO, user experience, and lead generation.
  • Work cross-functionally within a supportive and inclusive team culture, contributing to a high-performance environment.

Requirements:

  • Prior experience in digital marketing, content creation, or social media management.
  • Take ownership of personal performance, meeting deadlines and delivering consistent quality.
  • Proficiency in filming and editing short videos using mobile apps (e.g., CapCut, InShot, Adobe Premiere Rush).
  • Strong writing, analytical, and organizational skills.
  • Familiarity with Google Analytics, SEO tools, Meta Business Suite, and email platforms (e.g., Mailchimp).
  • Ability to work independently, creatively, and collaboratively across teams.

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