E-commerce & Digital Marketing Manager

1 week ago


Singapore CAPELLA HOTEL, SINGAPORE Full time

**Position Overview**

**The Role**

**A. Managing Brand Equity**
- Develop digital communication plans for brand guidelines
- Develop digital strategies to enhance brand reputation and achieve positive brand equity
- Manage the design and performance of the hotel websites as well as digital and social media platforms to ensure brand consistency

**B. Developing Marketing Strategies**
- Maximise revenue from PPC, SEO and other performance marketing activities based on hotel business priorities, seasonality and marketing plans
- Work closely with marketing and revenue directors for the hotel and support in the development of suitable packages to generate demand for the hotel

**C. Manage Marketing Campaigns and Events**
- Management of Capella Singapore's websites, booking engine, affiliated sites and OTAs to ensure that content is accurate, up to date and in line with brand standards
- Plan, manage and execute digital marketing activities for the hotel to drive demand and direct bookings for the hotel and its dining establishments
- Stay abreast of digital marketing trends updates and propose new strategies to increase market share against the hotel's competitor set

**E. Manage Human Resources, Finance, Report Management and Continuous Improvement**
- Responsible for our monthly reporting on social media statistics and analytics.

**Talent Profile**:

- Degree in marketing, advertising, communications or related field
- Familiarity with the reading and interpretation of website analytics data (Google Analytics or similar)



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