Digital Marketing Director

BullionStar is a leading bullion dealer specializing in Investment Precious Metals and providing safe and secure storage solutions. With a comprehensive range of bullion products and services, BullionStar is committed to delivering exceptional value and service to our customers. We are seeking a results-driven Digital Marketing Director to join our team and lead our global online marketing efforts across the US, Singapore, and New Zealand markets.

**Key Responsibilities**:
**Strategy Development**:

- Develop and execute a comprehensive digital marketing strategy aligned with BullionStar’s business objectives.
- Monitor and analyse market trends, competitor activities, and customer behaviour to adjust strategies accordingly.

**Campaign Management and Inlinking Strategy**:

- Plan and executive effective SEO/SEM strategies to improve organic search rankings and drive website traffic.
- Conduct detailed keyword research to identify high-traffic, relevant keywords.
- Perform on-page SEO optimization including meta tags, headers, image alt text, and internal linking.
- Develop and manage link-building campaigns to improve domain authority and search engine rankings.
- Monitor and analyze site performance using SEO tools and analytics to identify and address issues.

**Social Media Management**:

- Develop and implement social media strategies to increase brand awareness and engagement.
- Create and curate engaging and relevant content for BullionStar’s social media channels, including Facebook, Twitter, LinkedIn, Instagram, and YouTube.
- Schedule and publish social media posts, ensuring consistent messaging and branding across platforms.
- Monitor social media trends, track performance metrics, and adjust strategies to improve engagement and reach.
- Engage with the online community, respond to comments, and manage customer feedback on social media.

**Content Marketing**:

- Oversee content creation and distribution across digital channels to attract, engage, and convert target audiences.
- Develop a content calendar and ensure timely delivery of high-quality content including blog posts, articles, videos, and infographics.
- Collaborate with internal teams and external content creators to produce compelling content aligned with brand guidelines and SEO best practices.
- Use analytics to measure content performance and optimize strategies based on insights.

**Analytics and Reporting**:

- Monitor and analyze digital marketing performance using tools such as Google Analytics, Moz, SEMrush, and social media analytics.
- Generate detailed reports on campaign performance, including traffic, engagement, conversion rates, and ROI.
- Provide actionable insights and recommendations to senior management based on data-driven analysis.
- Implement optimization techniques to improve campaign effectiveness.

**Ownership and Collaboration**:

- Provide regular updates to management on digital marketing performance, results, and strategies for improvement.
- Collaborate with cross-functional teams including sales, customer service, and IT to ensure cohesive marketing efforts and a unified brand message.
- Foster a collaborative work environment, encouraging creativity and innovation within the team.

**Budget Management**:

- Develop and manage the digital marketing budget, ensuring optimal allocation of resources for maximum impact.
- Monitor expenses and ROI, making adjustments as necessary to meet financial goals.
- Ensure all marketing activities are cost-effective and deliver a high return on investment.

**Requirements**:

- Bachelor’s degree in Marketing, Business, or a related field.
- Proven experience in digital marketing, preferably in the e-commerce or financial services industry.
- Experience with marketing automation tools and CRM systems.
- Strong analytical skills and experience with web analytics and reporting tools.
- Excellent communication, leadership, and project management skills.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.

**Preferred Qualifications**:

- Experience with precious metals or financial markets.
- Certification in Google Analytics, Google Ads, or similar.
- Proficiency in HTML, CSS, and basic web design principles.

**Salary and Benefits**

Pay: $7,000.00 - $14,000.00 per month

**Benefits**:

- Employee discount
- Gym membership

Schedule:

- Monday to Friday

Supplemental pay types:

- Yearly bonus

**Education**:

- Bachelor's or equivalent (preferred)

**Experience**:

- Digital marketing: 10 years (required)

Work Location: In person