Consumer Marketing Manager, Japan

**About us**:
At Udemy, we're on a mission to improve lives through the power of learning. We're a leading global learning company and one of the world's largest education platforms, with more than 57 million learners. Our goal is to provide flexible, effective skill development to empower organizations and individuals.

Talented people are everywhere, and the right opportunity can be hard to come by. That's why we're focused on revolutionizing learning, using our skills and expertise to help others develop theirs and reach their full potential. Individually, we bring our unique perspective to reimagine the way we share knowledge. Together, we can improve lives by making learning more accessible for our learners, our instructors, and businesses around the world.

Udemy is headquartered in San Francisco with global offices in Australia, India, Ireland, Türkiye, and the US. Learn more on our company page.

**About you**:
You love driving high-visibility, high-impact projects that help companies scale in new markets worldwide. You thrive in fast-paced, dynamic environments and use your strong communication skills to influence and collaborate with key partners successfully. You're an analytical and nimble executor who believes quality work and thoughtful strategy is vital to sustainable business growth.

**About this role**:
We are looking for a data-driven, collaborative, and experienced digital marketer who has hands-on experience running paid campaigns through global channels and tactics such as Facebook, Instagram, Paid search, YouTube, Affiliate, and influencer marketing. As a key member of global consumer business, you will be responsible for Japan's marketing budget and performance in partnership with Udemy global marketing organization and our local strategic partner, Benesse Corporation. The Consumer Marketing Manager is a full time position based in Singapore and Tokyo and this person will own the creation, optimization, execution, and reporting of Udemy's consumer advertising campaigns in Japan, with a focus on the paid channels.

**What you'll be doing**:

- Work with the Global Paid Marketing team, creative team and data science team to develop and implement digital campaigns for Japan market to achieve marketing objectives such as branding, user growth, and engagement
- Lead execution and optimization of digital campaigns by using global ad platforms such as Google Ads, Meta Ads Manager and Rakuten Linkshare.
- Collaborate with internal design, social, promo and brand teams to create and test ads, landing pages, and strategy

**What you'll have**:

- 5+ years hands-on experience in digital marketing experience (agency and/or in-house) such as Google Ads (Paid search, YouTube) and Meta Ads Manager
- 2+ years of consumer marketing experience
- Outstanding communication and collaboration skills
- Self-directed and team-oriented, with strong interpersonal skills
- Affiliate marketing experience is plus
- Must be fluent in Japanese and English

We understand that not everyone will match each of the above qualifications. However, we also realize that everyone has unique experiences that can add value to our company. Even if you think your background might not perfectly align, we'd love to hear from you

**Life at Udemy**:
We aspire to be as vibrant and dynamic as the communities we serve, as inquisitive as those who use our platform, and as revolutionary as the future we strive to open for everyone. Here are some of the things we love about life at Udemy:

- We're invested in creating an inclusive environment that welcomes a diverse range of backgrounds and experiences. From creating employee resource groups, ensuring we're a Fair Pay Workplace, and building a flexible work culture, our belonging, equity, diversity, and inclusion (BEDI) initiatives always put our people first. We want you to be able to bring your authentic self to work because when we all do, we're better for it.
- Learning is what we do - inside and out. Our Learning & Development team is second to none, helping ensure your journey is one of continuous progression. You'll also have unlimited access to Udemy courses, monthly UDays (meeting-free professional development days), and a generous annual professional development stipend.
- Our reason to exist is to revolutionize learning - that calls for taking risks and learning from failures. Whether it's our hackathons (a company-wide effort to envision new possibilities for our product) or sharing our prototypes, we see experimentation as a crucial step on the path to success.
- We're committed to creating world-class employee experiences and are proud of the recognition of this by Great Place to Work. Learn more about our certification here and find out what it's like to work at Udemy on our blog.

Of course, the best thing about being part of Udemy is knowing your work makes a difference for people and organizations around the world. You've got the skills; why not use them to help othe