Assistant Marketing Manager

**Company Description**
Take your career to the next level in the luxury beauty and fragrance industry. Join LVMH Beauty, and become part of a prestigious global brand. As part of the LVMH family, you’ll have the opportunity to showcase your talent and contribute to our dedication to excellence.

**LVMH Beauty**

Established in 1987, the LVMH Group comprises over 75 exceptional Maisons, each creating high-quality products and respecting their distinctive identities, LVMH is the only group present in all five major luxury sectors, including Wines & Spirits, Fashion & Leather Goods, Beauty, Watches & Jewellery, and Selective Retailing.

All the brands within LVMH Beauty share values of excellence, creativity and innovation. Joining LVMH Beauty means becoming part of an industry leader with exceptional dynamism. Balancing the longevity and development of key lines with the boldness of new creations, LVMH Beauty includes iconic houses like Parfums Christian Dior, Parfums Givenchy, Guerlain, Acqua di Parma, as well as younger brands with strong potential such as Kenzo, Fresh, Benefit or Make Up Forever. Join a team that values individuality, creativity, and a quest for excellence across the diverse portfolio of LVMH Beauty brands.
**Job Description** MISSION AND RESPONSABILITIES**:
Guerlain is the Parisian Alchemist that pursues an infinite quest for wonder of senses and crafts artistic beauty from nature, since 1828.

Singapore local market is recruiting a Assistant Marketing Manager to be responsible for coordinating and implementing the marketing strategy in line with global business objectives defined by Senior Marketing Manager. This person is in charge of brand marketing and product launches for all three axis of the brand, all retailers’ and e-retailers’ activities as well as seasonal plans to build the business aligned with Guerlain values. The Assistant Marketing Manager will also oversee Customer Relationship Management for Singapore, with key responsibilities to increase Guerlain’s brand awareness and visibility as to recruit, retain and develop our customer database.

STRATEGIC MARKETING
- Define, develop, and execute compelling 360º marketing plans across all channels, with a goal to achieve sell-out and gain market share
- Ensure new product launches are successful by adapting global marketing guidelines to local specificities. Work hand in hand with Retail Manager to review & assess performance, be pro-active in sharing recommendation & actions plan
- Drive brand awareness, recruit new customers, and increase engagement with new and existing customers through best-in-class execution
- Plan and execute yearly retailers’ activities based on activation calendar and secure marketing exposures with partners
- Work closely with Sales & Training teams to ensure efficiency of the marketing strategy, providing relevant and timely market/competitor/category/subcategory feedback to ensure needs of the business are catered for
- Liaise with agencies and suppliers to create and produce EDM, promotional materials, leaflet, brochure, etc.

CUSTOMER RELATIONSHIP MANAGEMENT
- Responsible for the successful development, planning and implementation of CRM activities
- Work closely with the headquarters’ CRM team, local marketing & PCIS team to contribute significantly to the establishment of a premium customer base & CRM plan
- Drive local client strategies by using market and client intelligence effectively: define and develop customers’ campaigns, carry out ideas to develop business thoroughly by analysing customers’ data and KPI’s, define and follow up dedicated CRM budget
- Elaborate local CRM action plans to achieve customers’ recruitment and retention objectives: identify local partners and opportunities in line with brand’s identity, define relevant initiatives to acquire new data and activate current customers, execute their implementation, measure the ROI of each action
- Coordinate boutique events and activities: suggest and develop formats relying on the brand’s DNA and products launches, define client targeting and ensure their implementation in close collaboration with key stakeholders
- Continue to elevate the loyalty members’ experience through the loyalty programme: Further develop, ensure operational performance and track all rewards and redemptions of the programme

REPORT / ANALYSIS
- Monitor key competitors’ activities, performances to provide valuable insights to regional and global teams
- Monitor consumer insights and trends and share best practices
- Provide monthly reports of business reviews and key marketing activities
- Prepare presentation to Retailers: marketing strategy and plan
- Prepare strategic meetings and marketing presentations

**Qualifications**
QUALIFICATIONS & SKILLS
- Minimum 2-5 years of Marketing experience
- Degree / Diploma in Business, Marketing and Communication and related field
- Fluent Mandarin & English speaker is a must

KEY COMPETENC