Senior Executive

2 weeks ago

Singapore Lee Kuan Yew School of Public Policy Full time

**Posting Start Date**:23/12/2024
Job Purpose- Conceptualise and curate social media content to help drive traffic, engagement and leads
- Develop and support online content and strategies on the LKYSPP website (lkyspp.nus.edu.sg)
- Identify trends and insights on social media to maximise digital channels direction
- Support and manage web enhancement projects and daily website updates
- Support online content strategies through design and production of digital assets (infographics, graphics, videos, articles) to enhance the website’s overall performance
- Coordinate and work with internal and external stakeholders to support online marketing efforts from website optimisation to social media campaigns; including writing content to support editorial plan
- Manage digital content agencies for English and Mandarin content, and partners - which includes internal and external ones - to ensure that content strategies and KPIs are met**Qualifications**
- Earned a Bachelor Degree in Business Administration, Marketing, Mass Communication, Digital Media (or equivalent)
- Relevant working experience of at least 4 years with a proven track record of managing social media, website content and developing and executing digital campaigns
- Possess a strong understanding of website/ SEO analytics, and overall global and local digital content landscape
- Ability to work independently at both strategic and operational level
- A team player and hands-on self-starter committed to build key relationships with stakeholders
- Possess project management skills in engaging and managing internal and external stakeholders at all levels in a complex and dynamic environment
- Possess strong interpersonal skills; written/verbal skills and presentation skills
- Proficient in translating, editing and copywriting from English to Mandarin article

**More Information**

Location: Bukit Timah Campus

Organization: Lee Kuan Yew School of Public Policy

Department : Thought Leadership and Strategic Communications

Employee Referral Eligible:
Job requisition ID : 27373

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