Senior Executive, Catalog

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

We are in search of a Senior Executive, Catalog & Label Product Marketing to be based in Singapore.
- You Eat, Live, Breathe Music_
- Creativity runs in your blood_

Role Summary

We are currently seeking a regional Senior Executive, Catalog & Label Product Marketing for SEA based in Singapore. This position reports into the Regional VP, Marketing SEA. Here you will get to demonstrate your knowledge of these genres as you work to increase catalog exposure and drive incremental revenue. Catalog is not all about anniversaries and re-issues, as the position will also focus on creating and driving marketing campaigns to support upcoming new releases, capitalize around tours and viral moments, and more.

In addition to catalog marketing, this role also includes International and regional product marketing, leading and driving marketing campaigns with the local marketing teams. We are actively seeking a highly motivated and innovative marketing expert to join our team.

Your role:

- Utilize legacy techniques and new school ideas, to develop new, tailor-made catalog marketing campaigns for all UMG International artists
- Implement and drive marketing campaign plans, provide support to marketing teams in SEA markets.
- Work closely with marketing teams locally to drive marketing campaigns to achieve targets
- Develop ideas and oversee content plans. Possess great understanding of digital advertising landscape, content and social media marketing nuances.
- Identify viral moments and build quick-strike marketing campaigns that capitalize quickly on such opportunities
- Analyze results of marketing campaigns and efforts as well as any other appropriate contextual market conditions; identify key opportunities and communicate these to the team
- Advise on best practices based on data analytics across multiple platforms

About you:

- Love Music
- Minimum 3 to 5 years’ experience in related field (music, entertainment, marketing)
- Extremely organized and able to multi-task and prioritize
- Possess a deep understanding of the modern digital world, the current music market, and pop culture trends
- Experience managing timelines and budgets
- Strong interpersonal communication skills, presentation skills and comfortable with public speaking
- Ability to use storytelling in showcasing new ideas and achieving goals
- Experience with creative strategy, leading marketing campaigns internally and externally with digital retailers (such as Spotify, Apple or YouTube) and social partners (like Instagram, TikTok etc.)
- Self-starter, able to work independently in the field day to day with little direct supervision
- Flexibility with working across many international time zones. Some tasks and calls will be required outside of regular business hours

Note: Only shortlisted applicants will be contacted.

About us:
Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries.

Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans.

UMG's catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). UMG also includes Universal Music Publishing Group, one of the industry's premier music publishing operations worldwide and Bravado, the leading provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world.

Job Category:
Marketing, Streaming & Digital Media