Senior Product Marketing Executive

2 days ago

Singapore POKKA PTE. LTD. Full time

Summary:
The Senior Product Executive supports the Senior Product Manager in planning and executing the Marketing calendar of activities to ensure smooth and timely execution of all campaigns, product launches, and projects.

What you will be doing:
**Marketing Communications**
- Plan, create, and implement marketing campaigns and promotions including both ATL and BTL for a diverse portfolio of categories
- Manage the timeline for campaigns and new product launches and follow-through with high accuracy
- Prepare, monitor, and present accurate and timely campaign progress and post-mortem report and analysis to measure campaign effectiveness, derive key learning for business growth and decision-making
- Liaise, align, and coordinate with internal and external stakeholders to conceptualize and ensure smooth execution of campaigns
- Prepare sales sell-in kit and product deck for new product launches
- Manage A&P budget for the assigned portfolio, forecasting and optimize spends
- Support the teams (for all key markets including Malaysia and International Sales) on both aspects of marketing and administration
- Upkeep marketing data, categories’ assets, and materials
- Communicate and collaborate with internal and external stakeholders to ensure campaigns/project objectives are aligned and executed smoothly and timely
- Any other ad-hoc duties as assigned

**Product Management**
- Manage and maintain the development of the product packaging designs (Domestic market, Malaysia market & International markets) to ensure correct changes are being implemented and timely submission of artworks
- Develop new products that are aligned with the business and market needs using relevant market and consumer insights or trends
- Work closely with key stakeholders to ensure clear communication and timely approvals
- Update & maintain product information, packaging artworks, pack shots, catalog, corporate website, product specifications, and sales listing in materials whenever required

**Market Intelligence**
- External and internal data management to analysis review opportunities for business growth on a stipulated period
- Gather and monitor market and consumer trends and competitive information
- Conduct on-ground market visits to trade channels to understand consumers’ buying behaviors and upcoming product trends

What we are looking for:

- At least a Diploma in Marketing, Business Administration, or related discipline
- Minimum 2 years of marketing experience in the FMCG sector
- Knowledge of Nielsen Market data will be preferred
- Able to multitask and execute tasks in a fast-moving environment
- Ability to follow through on tasks on hand and deliver tasks on time
- Possess a high degree of initiative, self-motivated, and able to multitask
- Ability to work independently as well as a team player
- Meticulous and have an eye for details
- Able to start work immediately will be added advantage

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