E-commerce Marketing Executive

4 days ago

Singapore AF INFINITY PTE. LTD. Full time

Office Location: Ubi
Availability: 1 October
Positive & Fun Working Environment
Training Provided

We are seeking a dedicated E-Commerce Marketing Executive with a strong background in digital marketing and a keen interest in the modest fashion industry. This role is pivotal in planning, executing, and optimizing our online marketing strategies to enhance our brand’s presence in the digital space. You will play a critical role in driving e-commerce sales through digital channels, with a particular focus on livestreaming and engaging content creation.

**KEY RESPONSIBILITIES**:

- **Social Media & Livestreaming**:Manage and host livestream sessions to showcase new collections and engage with our online community. Develop and generate compelling content for our social media platforms that resonates with our target audience.
- **Digital Marketing Strategies**: Stay abreast of online marketing trends and continuously refine our strategies to remain competitive. Conduct thorough market research to analyze trends, brand awareness, and competitor activities.
- **E-Commerce Sales**:Ensure that our products are strategized efficiently on all sales channels (Shopify, Shopee, TikTok), optimizing listings for search and conversion.
- **Collaborations & Partnerships**:Maintain relationships with media vendors, influencers, and other partners to collaborate on promotional activities and brand campaigns.
- **Product Listings & E-Commerce Management**:Ensure that our products are accurately and attractively listed on all sales channels, optimizing listings for search and conversion.
- **Graphic Design**:Create visually appealing artwork for new products, advertisements, product packaging, and logos using software like Canva. Ensure all graphics align with the brand’s aesthetic.

**JOB REQUIREMENTS**:

- **Technical Proficiency**:Proficient in Social Media Platforms (Meta, TikTok); Photo & Video Editing.
- **Live-selling**:Experience in live streaming or video content creation preferred.
- **Project Management**:Exceptional organizational skills with the ability to manage multiple projects simultaneously, ensuring timely and effective execution.
- **Communication Skills**:Strong spoken and written communication skills in English and Malay (to communicate with Malay customers and Malaysian vendors).

**REQUIRED QUALIFICATIONS**
- A minimum of 2+ years e-Commerce experience, preferably in Fashion & Beauty industry.
- Able to work independently, has initiative, and at the same time, a team player who can work well with cross functional teams in a fast paced environment
- Strong sense of ownership, able to identify issues and be pro-active in carrying out solutions.
- Good understanding of user journeys, digital usability and user experience. Familiar with the key promotional calendar and the market behaviour.

**PREFERRED EXPERIENCE**:

- Familiarity with TikTok/Reels and livestreaming platforms.
- Experience in the modest or fast fashion industry, particularly within Singapore & Malaysia.
- A background in digital marketing or communications with an omnichannel or direct-to-consumer brand.

We regret that only shortlisted applicants will be notified.

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