Marketing/public Relations
7 days ago
**Responsibilities**:
- Develop and execute marketing strategies to promote the Crypto company's products, services, and brand within the cryptocurrency industry.
- Manage public relations efforts by establishing relationships with media outlets, influencers, and industry partners.
- Create and distribute press releases, articles, and other promotional materials to enhance the company's visibility and reputation.
- Monitor and analyse the effectiveness of marketing initiatives using metrics and analytics tools to optimise strategies.
- Coordinate and support the organization of events, webinars, conferences, and workshops to engage the target audience. Stay informed about market trends, competitor activities, and regulatory developments to adjust marketing strategies accordingly.
**Job Requirements**
- Minimum of a diploma in Marketing, Communications, Business, or a related field.
- Knowledge of marketing principles, strategies, and tactics, especially in the Crypto industry.
- Experience in executing marketing campaigns, including social media, content creation, and events.
- Strong communication and interpersonal skills for building relationships with media and stakeholders.
- Understanding of public relations and media outreach techniques.
- Ability to analyse data and metrics to measure the effectiveness of marketing initiatives.
- Familiarity with cryptocurrency and blockchain technology is a plus.
- Team player with excellent organisational and project management skills.
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