Business Director, Apac

2 weeks ago


Singapore Hogarth Worldwide Full time

Hogarth Worldwide is the world's leading creative content production company. Born to make the best work brilliantly, we combine craft, insight and technology to bring creative work to life for many of the world's most famous brands. **Diversity & Inclusion** Hogarth is an equal-opportunity employer. That means we believe in creating a truly inclusive culture that values diversity, equity and inclusion for everyone through our ideas, our people, how we behave and how we conduct ourselves. We strive to recruit people from diverse backgrounds and support them to achieve long-term success. This not only makes Hogarth a better company and place to work, but an environment where everyone can give their point of view, experience connection, enjoy opportunity and feel a sense of belonging. **The Opportunity** In what has been called the "the biggest advertising pitch in history," WPP was chosen to redefine the marketing and advertising model as we've known it. In partnership with TCCC, we are building a new open approach that will connect our talent, skills and client partners in a truly borderless way aimed at multiplying the power of creativity for one of the world's largest and most beloved brands. We call our partnership approach "OpenX" - it is the transformation-based marriage of WPP, the #1 global network and largest communications holding company in the world, with the iconic Fortune 100 company, Coca Cola, valued at 71 billion dollars, operating in more countries than the UN and comprised of a diverse portfolio of iconic brands such as Diet Coke, Coke Zero, Sprite, Fanta, Dasani, Smartwater, Minute Maid and Powerade among others. Within OpenX sits "Studio X". Studio X unites a suite of marketing capabilities into one fully integrated team of experts. StudioX uses data and technology to make our work more insightful, effective and efficient. Creativity is a proven engine of business growth but creativity must keep pace with the new marketing landscape - which demands it is more intelligent, agile and adaptable. StudioX is our answer to this marketing challenge. StudioX is fueled by intelligent, actionable data-signals and real-time insights. Our teams are populated by a blend of brand, content and social experts: strategists & analysts, creatives & designers, producers & distributors, all committed to making the most of every media moment. We specialise in matching the right content to the right audience at the right moment; supported by best-in-class automation tools to deploy tailored assets at scale. Everything we do is purpose-built for the new marketing landscape: it's addressable and flexible, designed to reach data-informed target audiences and to evolve based on their response. **The Role** The Production Lead/Business Director manages and leads Studio X in ASP (ASEAN South Pacific) for The Coca Cola Company (TCCC) account. They are responsible for the successful execution of overall production within Studio X including - delivery, overall satisfaction, quality of service, on-time, and on-budget completion of deliverables across TCCC account in ASP. They partner to analyze, solve and present viable strategic production roadmaps and solutions to our clients and internally across the WPP network. They identify new work streams and solutions by drawing on the Studio's vast capabilities and understanding our global network. They will partner closely with the NA Leadership of the broader WPP team supporting the TCCC account. The Production Lead/Business Director will need to have a thorough understanding of all areas of the Studio's services and be able to work in a flexible, fast-paced environment. They will be managing a team across operations, content & digital production, social, media/data, studio team members, as well as partner with and other internal/external teams regionally and globally. **Strategy and Management** - Stewards StudioX ASP (ASEAN South Pacific) by driving revenue and profitability, against annual targets - Partners withs with WPP team leadership and agencies to engage with our most senior clients/partners through OpenX to develop, sustain, and grow the scope of Studio X production across both organic and new business - Develop the relationship of strategic, trusted production partner with clients; exploring and building understanding how the Studio can meet their business requirements - Engages with teams and partners to gain full understanding of their objectives and requirements, and partners with them to define the scope and production strategy for programs and requests - Curates and casts the most appropriate team through thoughtful resource and capacity planning and collaboration with OpenX partners and StudioX production leads - Leverage Hogarth's global production network to ensure the most efficient, effective and profitable production services are delivered which meet the client's needs - Partners with agencies and clients to be sensitive to the client's need



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