Manager, Marketing Communication

1 week ago

Singapore Posh Full time

This position is for Phoenix Commercial Pte Ltd, a company under Kuok (Singapore) Ltd.

Tasks & Responsibilities:

- Build and manage a team of executives and customer service staffs for new shopping mall
- Develop and execute marketing plans leading up to the mall's opening.
- Assess market opportunities and conduct research to understand shopper needs
- Enhance shopping experience through mall-wide campaigns and events to drive traffic and spend in the mall
- Source, solicit and establish partnerships for implementation of new marketing initiatives.
- Analyse and evaluate effectiveness of campaigns and make recommendations to adjust and constant improvement of marketing strategies
- Support overall efforts in content development and upkeep of social and digital channels, as well as community management of mall touchpoints
- Build and foster good relationships with tenants and garner participation in the mall’s marcom activities
- Liaise with advertising agencies, tenants, contractors, and event companies to ensure successful launches of marketing initiatives and events
- Revenue maximization through identification of revenue opportunities and casual leasing of atrium spaces, road show spaces, media spaces and push carts
- Work with statutory boards and/or government agencies to manage events area under the management contract
- Prepare marketing budget, monthly reports, tracking of expenses, etc.
- Develop and maintain customer service initiatives and achieve service standard set for the mall
- Collaborate on Group-wide marcom initiatives as required

**REQUIREMENTS**:

- Minimum Diploma or Degree in Communications/Marketing/Business or related discipline
- Minimum 5 years of experience preferably in a shopping mall, retail or ad agency environment
- Experienced in managing P&L and driving revenue streams
- Creative, resourceful and excel in timeline driven environment
- Demonstrated leadership capacity and people development track record
- Highly energetic, mature, self-motivated and a creative team player with a keen eye for details
- Good written and spoken communication skills

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