Design Lead

2 weeks ago

Singapore TPG PTE. LTD. Full time

**Job Overview**:
The Design Lead will play a pivotal role in shaping and executing our brand’s visual strategy. This individual will lead creative projects from concept to delivery, mentor junior designers, and ensure a cohesive look and feel across all digital, social, and physical brand touchpoints.

**Key Responsibilities:
1. **Design Strategy and Execution**
- Develop and execute a consistent brand visual strategy across digital channels, including TikTok, Facebook, Instagram, and our e-commerce platforms.
- Translate marketing objectives into clear and effective designs, balancing aesthetics and functionality.
- Partner with the Head of Creative & Marketing and team to create compelling assets for product launches, campaigns, and digital advertisements.

2. **Team Leadership and Collaboration**
- Lead and mentor a small design team, providing direction, feedback, and professional growth opportunities.
- Collaborate with copywriters, social media managers, and external agencies to produce high-quality creative work.
- Foster a collaborative environment, encouraging experimentation and innovative design solutions.

3. **Project Management**
- Manage multiple projects simultaneously, ensuring timely delivery within brand guidelines.
- Review and prioritize project timelines, maintaining high standards of quality across all deliverables.

4. **Design System Development**
- Establish and maintain a design system that supports consistency across all brand materials.
- Stay updated on design and industry trends, ensuring our brand stays innovative and engaging.

5. **User-Centric Approach**
- Champion a user-first perspective, leveraging customer insights to refine and adapt design strategies.
- Conduct design reviews and use feedback loops to ensure optimal user experiences.

**Qualifications**:

- Bachelor’s degree in Design, Fine Arts, or a related field.
- 5+ years of experience in design roles, with a strong portfolio showcasing digital, social, and e-commerce designs.
- Proficiency in Adobe Creative Suite (Illustrator, Photoshop, After Effects) and design tools like Figma or Sketch.
- Experience in managing and mentoring design teams is a plus.
- Strong understanding of brand development, user experience, and design principles.

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