Head of Direct Marketing, Accident

6 days ago

Singapore Chubb INA Holdings Inc. Full time

**Role Title**: Head of Direct Marketing, Accident & Health, Asia Pacific

**Location**: Singapore Regional Office

**Direct Reporting Manager**: Head of Accident & Health, APAC

**Role Purpose**:
This role develops direct marketing strategy, manages distribution and operations and leads DM product for the Accident & Health (A&H) business in the Asia Pacific region. The role is responsible and accountable for all aspects of the Direct Marketing P&L.

**Key Responsibilities**:
1. Sets, leads and executes DM strategy for the A&H business in Asia Pacific, working closely with the consumer distribution, claims, legal, operations and technology teams.

2. Owns the full Direct Marketing Profit & Loss (P&L) Statement for A&H products in Asia Pacific.

3. Partners with the consumer distribution channel to deliver net premium written (NWP) growth:
Sets strategy to maximize and optimize distribution opportunities, including through telemarketing and digitally.

Holds product development ownership for DM products, including design of contemporary, differentiated and innovative product propositions.

**4. Manages the Loss Ratio (LR) to targets**:
Full accountability for DM product pricing and underwriting strategies in Region.

Manages DM product and portfolio profitability, monitoring performance and setting and executing remedial underwriting plans where necessary.

Periodically reviews the DM portfolio to predict and prevent loss by identifying portfolio impacting exposure and/or vulnerability.

Engages portfolio management and actuarial teams to ensure DM product and portfolio objectives are met.

5. Partners with the consumer Distribution channel to manage acquisition expenses (ACQ):
Manage partner and customer acquisition expenses to targets.

Ensure marketing campaigns are monitored, measured and optimized.

**6. Holds responsibility for Admin+UCE within the P&L**:
Manages the performance of the DM business to planned administration and claims handling expenses.

Identifies and execute opportunities to reduce expense through automation of underwriting, operations and claims.

Collaborates with distribution, efficiency and technology teams to implement business improvement initiatives.

7. Matrix manages DM, distribution and Digital resource in each country to ensure DM strategies and objectives are met.

**Qualifications**:
**Experience Required**:
Management experience with business planning, business development and client relationship management preferred.

Underwriting authority an advantage.

Experience in product planning, development and launch.

Knowledge of existing products and competitor products.

Ability to present concepts and contribute to idea-generation.

Ability to manage multiple concurrent projects, recognise and respond to priorities.

Proven record of ability to work effectively in a matrixed organization across all levels of an organization.

Strong communication and interpersonal skills.

10 years of relevant experience.

**Qualifications**:
Minimum Bachelors Degree in Finance/Business and Insurance accreditations, or equivalent.

**Languages**:
Proficient in English. An Asian language is advantageous.

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