Regional Head of Digital

About this role

**What you need to know**:
Accident & Health is a key strategy as AIG continues its journey to become a top performing company that is known for its strategic value, operational excellence and financial performance.
This role is instrumental to the achievement of our objectives and aspiration through the delivery of market leading direct and digital marketing campaigns and solutions solutions.
This role will develop and drive top and bottom line performance improvement by working with the Global Head of DDM & Partnerships, Regional Head of A&H and country teams to sustainably transform our business. This will include, but not be limited to: sponsor development, campaign development, performance management and profitability; agile test and learn marketing; customer lifetime management and portfolio optimization.
As we continue to look to meeting changing needs of customers this role also works with teams to iteratively build and deploy digital and direct marketing solutions that sales of products through direct and partner digital channels, increase efficiency in call centers for outbound and inbound sales and our capability to leverage digital solutions to drive leads, cross-sell and customer retention.

Financial

P&L Management - Oversee marketing businesses to achieve financial targets, both top-line and bottom-line, in accordance with product objectives and market potential. Supporting GPW in annual DDM new business across key APAC markets leading with A&H products, while also supporting other lines.
Prepare and agree annual marketing, premium, TARP (total annualised realised premium) and expense budgets and develop business strategies and oversee execution of programs to achieve agreed financial targets
Work with country teams to develop and manage all marketing programs. Regularly share findings and identify campaign optimization opportunities to fulfill key growth, marketing allowable (profitability) and efficiency goals.
Oversee marketing governance and delegations of authority to ensure effective utilization of marketing campaign spends, ensuring that appropriate tracking and benefit realization is managed.
Enforce standards related to meeting budget commitments, marketing efficiencies and related marketing benchmarks.
Good knowledge of financial aspects of digital, direct and partner marketing campaign management, including budgeting, revenue generation, direct and indirect expenses.
Work closely with internal business units to ensure DDM strategy is aligned with all product and country strategies and are in compliance with prevailing governance standards.

Strategy Development

Create, implement and revise strategic business plan and budget - Design and drive the implementation of marketing campaigns through suitable channels (digital, telemarketing, Partnerships) with the goal to acquire and retain customers
Development and timely execution of Digital/DM and Partnership A&H Strategy
Monitor market trends and competitor activities to respond with appropriate marketing strategies and tactics
Understands the A&H business model, product appetite, underwriting methodology, and the risks we assume

Campaign Management

Ensure teams own the achievement of acquisition, cross-sell and retention business targets and agreed KPIs.
Leverage demand and agile marketing best practices and tools to attract, target, convert and retain customers through customer value management, compelling value proposition deployment, multi-channel marketing and test and learn methodologies.
Partner with the analytics teams to ensure a data-driven approach to campaign creation, design and optimization.
Ensure governance standards for campaign, marketing and telesales operations are well-managed.
Ensure the management of the end-to-end marketing discipline that leverages insights, data & analytics, processes and technology practices to maximize the effectiveness and efficiency of DDM marketing initiatives.
Ensure systems, process, administration, policies, procedures are in place, to manage the business and monitor its performance and success

Tele-sales Channel Management

Drive the development and continual improvement in the lead DDM Channel - telesales. Focus areas include: leadership, operations, platforms and sustainability.
Working with Country DDM Leaders and Telesales Leaders to build strong active channel leadership ensuring that teams are experienced and building and optimizing telesales capabilities across people, process and technology, deifning the telesales organizational model to align to business requirements.
Setting the goals and standards for optimal operational efficiency: headcount, workforce planning, leads and sales funnel management.
Ensuring that teams leverage telesales platform capabilities and, supported by global enablement teams, identify requirements and deploy solutions that drive center, TSR and campaign efficiency across the sales funnel.
Build and ensure sustainable development