First Vp, Marketing Automation Domain Architect

**About UOB**:
United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices. Our history spans more than 80 years. Over this time, we have been guided by our values - Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.

**About the Department**:
Our team comprises five teams of specialists with distinct capabilities: business partnership, technology, operations, risk governance and planning support and services. We work closely together to harness the power of technology to support our physical and digital banking services and operations. This includes developing, centralizing and standardizing technology systems as well as banking operations in Singapore and overseas branches.

**Responsibilities**:

- This role will
- **lead the solution architecture aspects of Data Analytics and Marketing Automation domain** encompassing Marketing Automation, Big Data engineering, Data Warehousing, Data Integration, Data Quality, Data Modelling, Visualization, Analytics, Machine Learning based model development, etc. Responsibilities include:
- Work closely waith business partners to **define technology solutions for business requirements/capability roadmap**:

- **Create/maintain** principles, practices, and standards to get there. **Influence** leadership and staff to constantly move towards it. **Monitor **the adoption and efficacy of architectural standards and practices
- ** Drive change across the Data engineering team** via personal credibility, experience. Need to demonstrate empathy, continually balancing between autocracy vs. autonomy vs. anarchy around technology choices and change
- Create awareness and buy-in amongst various stakeholders about **architecture, design pattern, framework and new way of working**. Needs to be able to act as a mentor/executor when required
- Participate in and lead **cross-bank technology initiatives**:

- **Functional knowledge of Retail bank, Wholesale, Global Markets, Finance, Risk and Compliance oriented products & business processes**:

- ** Familiarity with Marketing Automation and Analytics solutions and technologies **like Unica Campaign, SAS Marketing Automation, Salesforce Marketing Cloud

**Job Requirements**:
**Functional skills**
Strong in defining end-to-end solution in real time and batch campaign management (across data sourcing, plan, design, execute, fulfil and measure)
- Data source integration and event sourcing
- Targeting and segmentation
- Campaign and offer eligibility and prioritization
- Channel integration and delivery
- Closed loop analysis and fulfilment initiation
- Request and approval process for the new campaigns/offers
Good business domain knowledge in the Financial Services industry
Complementing marketing automation platform with AI/ML based model integration

**Technical skillsets**
- **Deep experience in marketing automation technologies and processes** e.g. Adobe Campaign (preferred), Unica Campaign, SAS Marketing Automation, Salesforce Marketing Cloud (good to have)
- Good experience in **defining the associated operating models** in support of the Marketing automation and analytics solution
- Good experience with **large scale technology modernizations and platform migrations** of data warehouse, data marts, reporting tools etc
- Expertise in large databases involving e.g. Oracle, Teradata etc (good to have)
- Expertise in Data Integration tools/platform e.g. Informatica, IBM Data Stage etc (good to have)
- Expertise in Visualization tools/platform e.g. Qlik, Power BI etc (good to have)
- Expertise in Big Data Engineering tools/platform e.g. Cloudera, Horton Works, APACHE etc. Deep expertise in HDFS, HIVE, IMPALA, Kafka, SPARK, YARN is a plus (good to have)
- **10+ years of experience of services, product development, infrastructure and security experience as an architect or similar hands-on technology leadership role**:

- Detailed understanding of infrastructure, integration, virtualization, storage, networks, and security technologies
- Detailed understanding of Industry data model, reporting data model and other standard data model required to support build-out of static and dynamic analytical capabilities
- Has operated in a mixed portfolio of cloud-native and legacy technologies
- Passion to leverage Data/Analytics and Machine learning to advance business projects
- Recent experience with technology organization and culture transformations, particularly integrating effective Agile planning and development practices across large organizations
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