Inbound Marketing Lead

3 days ago

Singapore Aspire Full time

Aspire is the leading all-in-one finance operating system for growing businesses in South-East Asia. We are on a mission to reinvent business finance for a new generation of entrepreneurs and business owners, empowering startups to realise their full potential.

Founded in 2018 by former Lazada founders and executives, **Aspire has raised over USD 200M+ across equity and debt from world-class investors.** To power our solutions we have partnered with some of the best companies in the world such as Visa and Wise.

In 2020 we were awarded **Hottest Startup by Singapore Business Review** and **Finalist MAS Fintech Awards, **and in 2021 were named in **LinkedIn's Top 5 Startups to work for in Singapore.**

You will be amazed by the energy and experience of our team. We are a team of ex-entrepreneurs, ex-founders, and high-achievers with international backgrounds. We team up to reach the highest standards in what we do, and don't take NO for an answer.

We are expanding rapidly. Are you a top talent? Are you passionate about entrepreneurship? Join us and make an impact in the fintech space.

**About the role**:
As the Lead for Inbound Marketing you'll play a key role in growing Aspire. You will be responsible for the execution of the inbound marketing strategy, where you'll oversee the regional acquisition of both self-serve customers and higher-value leads for our sales teams. You will own and develop our acquisition channels, content production, and website.

**What will you be doing?**:

- Drive regional acquisition by setting targets and measurements, then executing by managing country inbound marketers to align on localised strategies and initiatives
- Managing and coordinating regional content and marketing operations to support the overall commercial team
- Work closely with sales, conversion, brand, and product teams to optimize acquisition via an active and process driven feedback loop
- You will be the company owner of website, content production, distribution, and acquisition channels for acquiring new businesses, and the processes associated with each ownership

**What will you need?**:

- 5 - 8 years of B2B marketing experience, preferably in a tech startup
- Highly process driven, analytical, and conscientious
- Ability to understand user needs and craft exceptional user narratives with clarity
- A decent level of technical marketing knowledge and marketing tools
- You should be a hands-on, growth-mindset, target and deadline driven team-player

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