Marketing Automation Lead/senior Specialist

An ASX100 business part that is owned by Australian universities, IDP is a pioneer in international education services. Our_**_ _**_core business lines include student placement to Australia, US, UK, Canada and New Zealand institutions, English-language testing and training._**_ _**
- We are on a mission to build the world's leading platform and connected community to guide students along their journey to achieve their lifelong learning and career aspirations._
- As a co-owner of IELTS, we deliver the English test that is trusted by more governments, universities and organisations than any other. We also operate English language teaching schools in South East Asia. _
- We are innovators, driven by the needs of our customers and deep data insights. Our 5,000 team members based around the world understand that our services change lives - not only of our customers, but their wider communities. _
- By combining empathy and professional expertise with digital excellence, we create launch pads for our customers to achieve global success. _

**POSITION PURPOSE**

The Regional Marketing Automation Lead for IELTS is responsible for developing and implementing the IELTS Marketing Automation campaigns within the SEA region for 7 countries - Cambodia, Indonesia, Philippines, Malaysia, Singapore, Thailand, and Vietnam. A regional senior specialist will cover a smaller portfolio of Cambodia, Malaysia, Singapore, Thailand and partner countries. The role also partners the stakeholders in the countries for campaign best practice, reporting and training.

**RESPONSIBILITIES**

**Strategy, Planning and Delivery**
- Create and launch campaigns for countries to go “live” within the specified timeframe, in the specified country launches for the financial yea
- Ability to review, edit (e.g., text/html/imagery) global campaign set up and personalise for the countries with adequate testing prior to campaign launch
- Partner with Global MA IELTS teams, Regional IELTS Ops, Regional IELTs Digital Marketing, country marketing/IELT Ops teams to deliver the region’s strategic focus

**Technical Skills in Marketing Automation**
- Ability to segment / export and import required target audiences for MA campaigns
- Ability to work independently and seek solutions for stakeholders, thus meeting the marketing objectives/ KPIs for the country
- Ability to understand how marketing automation works with other marketing technology platforms, especially for data integration
- Ability to set up performance reporting dashboards in MA platform***

**Campaign Optimaisation**
- Review and consolidate A/B test, Control Group testing or any performance results to identify recommendations such as the following (but not limited to):

- Determining best timings for campaign send
- Identify content / imagery that enhances performance
- Personalisation in campaign assets
- Interactions tracked in campaign assets e.g., forms, landing pages and Google Analytics
- Determine best notification methods to IELTS offices
- Determine best CTA methods to reach audience
- Determine best type of campaign category to generate bookings

**Reporting**
- Collaborate with stakeholders to create both regional and country reporting dashboards that fulfill country requiremements
- Identify recommendations and next steps from country reporting

**Collaboration**
- Regularly meet with IELTS PULSE teams to discuss results and push forward best practice
- Work with the IDP IELTS Global MA community and contribute experience and lessons learned
- Leverage successful MA initiatives from across country and share that within the IDP IELTS MA Community
- Act as one POC for all country IELTS MA requirements
- Contribute to building a positive work environment within the team based on a shared commitment to IDP’s values and quality

**Training**
- Organise training sessions for the SEA IELTS PULSE teams
- Provide reference documents provided by global or created by region to help understand
- Prepare and organise training assets for SEA Marketing Automation Certification Program

**General**
- Undertake any other lawful duties as reasonably directed by management

**WHAT WE'RE LOOKING FOR**

**Essential requirements**:

- Lead Nurturing background preferred
- Educated to Graduation level or equivalent
- At least 3 years of working experience in Enterprise Marketing Automation Platforms
- Strong working knowledge of enterprise Marketing Automation systems such as Marketo, Salesforce or equivalent
- Ideally obtained the Marketo Certified Expert / Marketo Certified Associate (Adobe Certified Expert / Professional - Marketo Engage Business Practioner)
- Knowledge of MS office (excel, word, PowerPoint) to compute various reports and training documentation
- Good verbal, written communication, and persuasion skills

**Desirable requirements**:

- Experience in working in dynamic global environment
- Experience in digital marketing ad buy
- Experience in the education, retail or travel ind