Product Marketing Manager

19 hours ago


Singapore Peoplebank Full time

12 month contract

Central Singapore
**Our Client**
Tech Giant, Social Media
**The Opportunity**:

- Play a primary role in rolling out holistic business strategy for the platform's App Monetization product set in APAC with focus on Lead Ads and Reels
- Develop detailed go-to-market strategies and communications for focus solutions
- Create semi-annual plans to drive revenue growth for APAC, through the App Monetization product set
- Create and activate programs to drive solution adoption and growth
- Distil market feedback into market intelligence that informs product roadmap
- Partner with markets to develop business solutions that educate and inspire internal and external partners
- Working collaboratively with the central product marketing team and activating through country product marketing leads is required for the above activities.

**Your Background**:

- Minimally 8 years of product marketing, business strategy, or product management experience
- Experience creating frameworks to evaluate problems and present a recommendation for how to proceed
- Experience setting strategic direction and executing go-to-market plans;
- Strong experience partnering and influencing a cross-functional team
- Strong understanding of advertising industry and value propositions
- Understanding of our product suite, the industry, global nuances, and client objectives
- Excellent communication and presentation skills
- BA/BS degree or MBA in relevant field
- Experience working within APAC

Peoplebank Singapore Pte Ltd, EA Licence Number: 08C5248.


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