Event Sales Coordinator

5 days ago


Singapore EXPRESS GROUP ENTERPRISE PTE. LTD. Full time

Job Scope & Responsibilities

An Event Sales Coordinator supports the sales team in driving revenue for events (conferences, trade shows, exhibitions, corporate events) by managing leads, client communications, and sales logistics.

Key Duties:
Sales Support & Lead Management

Qualify leads and pass them to sales executives.

Maintain CRM (Salesforce, HubSpot) with updated client records.

Client Coordination & Relationship Management

Prepare and send proposals, contracts, and invoices.

Follow up with clients for payments and contract confirmations.

Assist in resolving client issues before/during/after events.

Event Logistics & Operations Support

Coordinate booth/sponsorship allocations with the operations team.

Ensure exhibitor/sponsor deliverables (logos, branding, tickets) are processed.

Assist in on-site event coordination if required.

Administrative & Reporting Tasks

Track sales metrics (leads, conversions, revenue).

Generate reports for management on sales performance.

Process payments and manage invoicing.

Marketing & Promotions Assistance

Work with marketing to distribute promotional materials.

Requirements & Minimum Experience

Education & Skills

Education: Diploma or degree in Marketing, Business, Events, or Hospitality (preferred but not mandatory).

**Experience**:
Entry-level: 0-2 years in sales support, customer service, or event coordination.

Mid-level: 2+ years in event sales, sponsorship sales, or B2B sales coordination.

Technical Skills:
CRM software (Salesforce, HubSpot).

Microsoft Office (Excel, PowerPoint, Word).

Soft Skills

✔ Strong communication & interpersonal skills (for client handling).

✔ Highly organized & detail-oriented (managing multiple clients/deadlines).

✔ Ability to work under pressure & tight deadlines.

✔ Basic negotiation & persuasion skills (upselling sponsorships).


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