Digital Services Manager

5 days ago


Singapore NILA TRADERS PTE. LTD. Full time

**Digital Strategy Development**:

- Develop and implement a comprehensive digital strategy that integrates online and in-store customer experiences.
- Identify and evaluate emerging technologies to enhance digital operations, marketing, and services.

**App Development and Management**:

- Lead the planning, design, and execution of customer-facing apps, collaborating with internal teams and external developers.
- Ensure the app provides seamless shopping, loyalty programs, and personalized customer experiences.

**Digital Marketing**:

- Analyze campaign performance and adjust strategies to maximize ROI.
- Manage and optimize the company’s website for UX/UI, content updates, and e-commerce performance.

**Customer Engagement and Digital Services**:

- Oversee the development and management of digital loyalty programs and personalized customer services.
- Introduce and manage omnichannel initiatives, including click-and-collect, delivery options, and mobile wallet integrations.
- Monitor customer feedback and behavior to continuously improve digital touchpoints.

**Team Collaboration and Leadership**:

- Collaborate with cross-functional teams, including marketing, IT, and store management, to align digital initiatives with business goals.
- Manage and mentor a team of digital marketers, developers, and designers.

**Analytics and Reporting**:

- Monitor KPIs such as website traffic, app downloads, conversion rates, and in-store foot traffic influenced by digital efforts.
- Provide regular reports and actionable insights to senior management.



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