Brand Manager The Lo

**MAKING SINGAPORE A MORE LOVABLE PLACE**

The Lo & Behold Group is a hospitality company that creates, owns and operates a series of timeless, thought-provoking concepts, each with a unique story and a distinct perspective on the cultural-culinary landscape.

Our multi-award-winning properties currently include OverEasy, Tanjong Beach Club, The Coconut Club, Claudine, Odette, The Warehouse Hotel and Po, Esora, Le Bon Funk, & Fico. While each has a personality of its own, the properties are united by a carefully considered sense of place, purpose, pioneering design and above all, a commitment to creating awesome experiences for all who walk through our doors - employees, partners and customers alike.

While we are an established company with a proven track record, we remain young at heart and maintain a strong entrepreneurial spirit that constantly challenges the status quo as we continue to expand. We believe that our people are our greatest asset and consistently invest in training and upgrading our team to realise their full potential.

**BRAND MANAGER**

The Brand Development team sits within the Marketing & Communications department of The Lo & Behold Group and is responsible for driving long-term brand equity through creative campaigns and brand portfolio development.

Build Lovable Brand & Creative Campaigns
- Develop overarching campaign strategy, channel plan and messaging framework to deliver business outcomes for our brands
- Inspire cut through creative campaigns through quality market insights, consumer insights or business insights
- Work collaboratively and iteratively with the group’s in-house creative team to develop ideas that deliver cut-through and create unwavering brand love
- Execute campaigns with precision and tenacity, optimising for performance along the way
- Develop and maintain the right professional networks, suppliers, agencies and internal stakeholder relationships to ensure the best work at the best price goes out the door
- Manage budgets, timelines for the campaigns and special projects assigned
- Channels: Paid (Digital advertising, Platform marketing), Earned (Press, Influencers, UGC, Partnerships), Owned (Web, Social, CRM, Events, Activations)

Brand Portfolio Development
- Identify new growth opportunities for brands and businesses through a combination of market research, consumer research and industry intel
- Develop and nurture network of internal/external specialists to collaborate on growth opportunities
- Work across disciplines and stakeholders to deliver brand and business outcomes

Group Thought Leadership
- Work/lead interdisciplinary teams to realise group vision of becoming thought leader and employer of choice
- Frame, shape and pitch for new businesses/new tenders

**Skills**:
Technical skills
- Brand Strategy including branding, brand architecture, brand portfolio management
- Consumer research, data analysis and insights development
- Marketing strategy including value proposition, messaging, customer segmenting, channel plan, content plan
- Design Thinking applied to campaigns and in-venue experiences
- Partnership structuring and negotiation
- Budgeting and P&L management
- Growth marketing and CRM a plus, not a requirement
- Not just problem solvers but opportunity finders

Soft Skills
- Able to function both independently and in a team
- Nimble, adaptable; comfortable in high-pace, dynamic start-up environment
- Confident communicator and presenter
- Creative problem-solving
- Negotiation and conflict management
- Group brand ambassador

**Requirements**:

- At least 5 years relevant work experience in a similar client role, or advertising/marketing/consulting agency
- Ideally previous marketing experience in shopping malls, leisure destinations, etc
- Ability to cultivate relationships to leverage on for business growth opportunities
- Ability to multi-task, prioritize and immediately respond to internal and external key stakeholders in a professional manner that maintains and develops relationships
- Highly organized and attentive to detail
- Strong leadership, presence and interpersonal skills
- Excellent communication and writing skills
- Strong work ethic and self-starter
- Extremely comfortable in a fast-paced, entrepreneurial environment with limited resources
- Cover letter explaining (1) why you are interested in the position and company, and (2) how you would use your skills and experience to add value to the company
- Relevant portfolio material

Since our humble beginnings in 2005, The Lo & Behold Group has been quietly pushing the boundaries of Singapore’s lifestyle and hospitality landscape.
Whether we’re building Singapore’s first rooftop bar from ground-up, or ironing out the creases of Asia’s top fine-dining restaurant, all that we do comes down to one thing: People. We’ve found that when we design for people and create magical experiences in the process, we’re able to bring out the best of a city. Its people, their p