Brand Manager

**MAKING SINGAPORE LOVABLE.**

The Lo & Behold Group is a hospitality company that creates, owns and operates a series of timeless, thought-provoking concepts, each with a unique story and a desire to make Singapore more lovable.

**BRAND MANAGER**

The Brand Development team sits within the Marketing & Communications department of The Lo & Behold Group and is responsible for driving long-term brand equity through creative campaigns and brand portfolio development.

Build Lovable Brand & Creative Campaigns
- Develop overarching campaign strategy, channel plan and messaging framework to deliver business outcomes for our brands
- Inspire cut through creative campaigns through quality market insights, consumer insights or business insights
- Work collaboratively and iteratively with the group’s in-house creative team to develop ideas that deliver cut-through and create unwavering brand love
- Execute campaigns with precision and tenacity, optimising for performance along the way
- Develop and maintain the right professional networks, suppliers, agencies and internal stakeholder relationships to ensure the best work at the best price goes out the door
- Manage budgets, timelines for the campaigns and special projects assigned
- Channels: Paid (Digital advertising, Platform marketing), Earned (Press, Influencers, UGC, Partnerships), Owned (Web, Social, CRM, Events, Activations)

Brand Portfolio Development
- Identify new growth opportunities for brands and businesses through a combination of market research, consumer research and industry intel
- Develop and nurture network of internal/external specialists to collaborate on growth opportunities
- Work across disciplines and stakeholders to deliver brand and business outcomes

Group Thought Leadership
- Work/lead interdisciplinary teams to realise group vision of becoming thought leader and employer of choice
- Frame, shape and pitch for new businesses/new tenders

**Skills**:
Technical skills
- Brand Strategy including branding, brand architecture, brand portfolio management
- Consumer research, data analysis and insights development
- Marketing strategy including value proposition, messaging, customer segmenting, channel plan, content plan
- Design Thinking applied to campaigns and in-venue experiences
- Partnership structuring and negotiation
- Budgeting and P&L management
- Growth marketing and CRM a plus, not a requirement
- Not just problem solvers but opportunity finders

Soft Skills
- Able to function both independently and in a team
- Nimble, adaptable; comfortable in high-pace, dynamic start-up environment
- Confident communicator and presenter
- Creative problem-solving
- Negotiation and conflict management
- Group brand ambassador

**Requirements**:

- At least 5 years relevant work experience in a similar client role, or advertising/marketing/consulting agency
- Ability to cultivate relationships to leverage on for business growth opportunities
- Ability to multi-task, prioritize and immediately respond to internal and external key stakeholders in a professional manner that maintains and develops relationships
- Highly organized and attentive to detail
- Strong leadership, presence and interpersonal skills
- Excellent communication and writing skills
- Strong work ethic and self-starter
- Extremely comfortable in a fast-paced, entrepreneurial environment with limited resources
- Cover letter explaining (1) why you are interested in the position and company, and (2) how you would use your skills and experience to add value to the company
- Relevant portfolio material

**About The Lo & Behold Group**:
Since our humble beginnings in 2005, The Lo & Behold Group has been quietly pushing the boundaries of Singapore’s lifestyle and hospitality landscape.
Whether we’re building Singapore’s first rooftop bar from ground-up, or ironing out the creases of Asia’s top fine-dining restaurant, all that we do comes down to one thing: People. We’ve found that when we design for people and create magical experiences in the process, we’re able to bring out the best of a city. Its people, their purpose and places.
The Lo & Behold Group strives to create timeless experiences for all who walk through our doors—guests, partners or employees. The dream is simple: to make our city more lovable, through bold ideas and intentional hospitality.

Job types: Full-time

Education: Bachelor's degree

Work location: On-site