Marketing Manager
21 hours ago
**About the Role**:
**Key Responsibilities**:
- Develop and implement marketing strategies tailored to the TCM market in Singapore
- Plan and execute integrated campaigns (digital, social, events, PR) to drive brand awareness and customer acquisition
- Work closely with product and business teams to launch new TCM products/services
- Build and maintain relationships with TCM clinics, associations, wellness centers, and KOLs
- Lead content development aligned with TCM philosophy (e.g., articles, social media, educational material)
- Monitor market trends, competitor activities, and customer insights to adjust marketing tactics accordingly
- Track and analyze campaign performance to optimize results and ROI
- Organize and participate in TCM-focused events, health talks, and community outreach programs
**Requirements**:
- Proven experience (5+ years) in marketing, preferably in healthcare, wellness, or TCM-related sectors
- Strong understanding of the TCM landscape in Singapore, including regulatory, practitioner, and consumer aspects
- Familiarity with Chinese cultural values, health beliefs, and wellness trends
- Excellent written and verbal communication skills in English; proficiency in Mandarin is a plus
- Experience in brand management and consumer engagement
- A proactive and collaborative mindset, with the ability to work across teams and manage multiple projects
**Preferred Qualifications**:
- Diploma/Degree in Marketing, Communications, Business, or related field
- Background in Traditional Chinese Medicine, wellness, or healthcare marketing is highly desirable
- Existing network within the TCM community (e.g., practitioners, suppliers, associations) is a strong advantage
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