Mass Segment Specialist

Job Profile Summary:
This is a very exciting opportunity to work for Prudential Singapore and be part of a team to activate Mass segment go-to-market strategy. This role works closely with Segment leadership to drive strategic and tactical deployment of business development programs and go-to-market initiatives. We are on a journey to create meaningful customer lifecycle programs and partnerships which will help us drive acquisition, cross-sell, retention and deepen our engagement with our existing customers.

**Job Description**:
Segment Go-To-Market Implementation
- Provide support in strategic planning and go-to-market plans and activities deployment. Work closely with Segment Lead to identify business needs, co-develop actions and timelines, and align resources in support of go-to-market activities.
- Support market research where necessary to understand the needs of customers and to define the scope of new offerings. Analyse marketing research information to provide insights that contributes to the development of the segment value proposition.
- Reports planned versus actual segment performance and opportunities to monitor the effectiveness of marketing plans.
- Collaborate with Marketing, Distribution, Product, Actuarial, Customer Management and other resources as needed to support segment and distribution needs.

Customer Lifecycle Management
- Implement and optimise cross-channel lifecycle campaigns to grow new customer acquisition, increase share of wallet and retain existing customers
- Partner with Analytics to use data insights and advance propensity modelling to identify opportunities within the Mass segment
- With an understanding in segmentation and personalization, you will also partner with Distribution, Marketing and Product team to identify the customer journeys, content and messaging for customers to provide the best, most relevant experience every step of the way.
- Work with agencies to develop creative content to support the Mass segment campaigns.
- Ensure that the organisation’s brand and identity is adhered to in campaigns and in all communication channels
- Implement, test and track the campaigns through our marketing automation platform, Salesforce Marketing Cloud
- Leverage campaign results to inform new programs and the evaluation of existing campaigns to drive optimisation

Project Management
- Develop and manage project (i.e., detailed plan, milestones, and work breakdown structures) and assigns tasks to resources to ensure that the project will be completed on time and according to specifications.
- Ensure proper messaging, timing, and execution of campaigns. Identify key stakeholders and work with them to negotiate process changes, ownership of processes, and manage project impact.
- Design and implement communication plans to ensure those affected by projects are informed and updated.
- Follow up with assigned resources formally (e.g., status meetings, etc.) and informally to continuously manage the productivity of the team, project timelines, and deliverables.

Who we are looking for:

- Experience with technology including ability to translate business and customer need to business requirements, customer journey mapping, technical assessments, organisational buy-in, launch, and ongoing management
- Able to work under deadlines and produce key deliverables
- Exposure to projects that touch a range of technical platforms
- Confident in working collaboratively with various internal and external stakeholder and managing them
- Excellent communication skills, both written and verbal, able to communicate effectively with senior internal stakeholders
- Skilled in data handling and reporting and data insights interpretation
- Ability to work under time pressure and prioritises tasks