Product Marketing Manager

4 days ago

Singapore TÜV SÜD Asia Pacific Full time

**Tasks**
- ** Key responsibilities**:

- Strategic marketing: Work closely with the business units to develop the global marketing strategy for key industry segments; leveraging insights and analytics to develop actionable marketing plans and customer segments.
- Stakeholder management: Ensure high level of stakeholder engagement, collaborating with Heads of Division, Business Units, and other functions within the organization to deliver on marketing objectives.
- Interlock with regions: act as the interface between Headquarters and the different Center of Marketing Excellence (CoMEs) to localize and maximize the performance of marketing campaigns.
- Content strategy and plan: Develop content strategy for specific business segments; creating relevant, effective, and actionable plans, in line with the business needs and market potential.
- Product positioning: Lead the development of the value proposition and buyer persona of specific products; cascading to the markets to ensure a unified product positioning globally.
- Content creation: Work closely with experts and the markets to create and curate high quality and engaging content.
- Marketing effectiveness: Work closely with the campaign specialists to execute, measure and optimize campaigns; demonstrating the impact of marketing activities on strategic topics and business objectives.
- Market and industry insights: Understand the industry market trends, business drivers, customer behaviour and how the TÜV SÜD solutions can address customer challenges.

**Qualifications**
- Degree in Marketing, Mass Communications, Business Management, or a related discipline with 3 - 5 years of B2B experience in medical testing / microbiology environment.
- Additionally, possessing a degree (even as a minor) in microbiology studies is highly valued.
- Strong understanding of the medical testing market.
- Skills in marketing strategies, content marketing, search (organic and paid), social media and other digital media channels.
- Digital and technology savvy; experience in website content management systems (Sitecore), marketing automation (Marketo), CRM tools, social media management (Sprinklr), and Adobe Analytics is advantageous.
- Strong, professional written, verbal communication and interpersonal skills in English.
- Experienced with working in a multinational environment and managing stakeholders of different levels.

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