Marketing Communication Lead

1 week ago

Singapore ASIA DIGITAL EXCHANGE PTE. LTD. Full time

**ABOUT Us**

AsiaNext is a trusted digital exchange for institutional investors in Asia and globally. It will offer integrated listing, trading, and post-trade services for digital assets, including digital payment tokens. The joint venture between the SBI Group in Japan and SIX Group AG in Switzerland will provide an institutional-grade platform to enable the tokenization and trading of existing securities and nonbankable assets. AsiaNext will support the growing institutional demand for trading of public and private digital assets. It will leverage the extensive networks of SBI in Asia and SIX in Switzerland and Europe, as well as their joint expertise in fulfilling institutional investors’ needs. Both SBI and SIX have demonstrated leadership in digital asset markets globally through multiple investments, issuances and initiatives in the space.

**Why Join Us?**

With SBI and SIX as its shareholders, AsiaNext has significant backing supporting its mission of building the world’s first institutional-grade digital exchange for institutional investors and fostering trust through rigorous security and compliance to regulations. The team comprises members with traditional finance, digital finance and technology background spanning decades at major regional and global banks, brokerages, exchanges, regulators, digital exchanges, and many others.

If you are looking to develop your career in a professional and well-run environment, yet which moves and grows rapidly, join our diverse and talented team to build the digital exchange of choice for institutional investors.

**About This Role:

- **

Reporting to the Chief Commercial Officer, you will be responsible for all branding, marketing and communications activities across AsiaNext including but not limited to corporate branding, product launches, creating campaigns, PR and events. You will work predominantly within the commercial team but work with all departments to ensure the brand, marketing and communications are delivered to professional standards. You will create and deliver the marketing strategy for AsiaNext as a whole and for the products and services offered to the market.

**Responsibilities**
- Serve as point of contact for all marketing and communications within AsiaNext.
- Manage all aspects of our internal, external, in-person and virtual, marketing events such as webinars, trade shows, etc
- Design and implement with management a long-term marketing strategy.
- Work with press and public relations to ensure widespread coverage of announcements.
- Manage all online communications including website and social media platforms.
- Ensures consistent messaging in media releases and various media touch-points.
- Work across teams; products, sales, finance, and compliance to support new product releases.
- Source and negotiate with suppliers on events and conferences.
- Manage and maintain the website alongside IT.
- Production of external marketing collateral and gifts
- Managing event logistics from end-to-end
- Provide weekly, monthly and quarterly progress updates on the status of our internal events including current participation and agendas
- Ensure our event budget is on-track and quantify the impact of our event

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