Senior Assistant Manager, Outreach

Nanyang Business School competes with top business schools worldwide to attract top talents from diverse backgrounds to join its graduate programmes.

**Key Responsibilities include but not limited to the following**:
**Strategic Marketing**
- Assist in the development of a dynamic marketing plan for the specialised master's programme to achieve recruitment objectives.
- Manage campaigns across country-specific channels and platforms.
- Track the effectiveness of local and global marketing campaigns across channels.
- Ensure regular monitoring of key performance indicators and incorporate feedback to enable adjustments.
- Manage marketing and recruitment activities for local and international markets.
- Assist in managing the performance of marketing agencies in terms of media buys in SEM, social media, etc.
- Assist in generating marketing analytics reports for management.
- Support and assist in gathering strategic market insights, programme trends, and directions based on market environments.
- Prepare campaign briefs and coordinate with agencies on campaign execution.
- Assist with the development of content for social media, EDMs, blogs, etc.
- Market and manage events to build awareness and pipeline for lead conversions in key recruitment markets.
- Implement and execute new recruitment activities to raise awareness and appeal to targeted market segments.

**Recruitment**
- Design and implement EDM campaigns and automation for lead engagement.
- Keenly follow up with prospective applicants to nurture them into applicants.
- Participate in outreach events such as fairs, coffee chats, info sessions to convert leads into applicants.
- Support event marketing and organse outreach events such as masterclasses, info sessions, student sharing, and coffee chats.

**Admissions**
- Ensure applicants' experiences at various touchpoints are positive and continually reviewed for improvements.
- Maintain high engagement with applicants to ensure a high conversion of applicants to students.
- Coordinate and conduct admissions interviews to assess applicant suitability.
- Monitor and analyse admissions data to identify trends and areas for improvement.
- Assist in planning and executing orientation and onboarding activities for new students.
- Work closely with Academic Directors to ensure alignment on admissions criteria and standards.

**Key competencies and qualifications requirements**:

- Degree in any field; Business or Marketing is preferred
- Minimum of 5 years relevant experience
- Strong organisational and time management skills, with the ability to coordinate and manage multiple projects concurrently
- Excellent oral and written communication skills, with confidence in presenting to internal and external stakeholders
- Ability to develop and maintain strong relationships with partners, stakeholders, and prospective students
- Proven experience in event marketing, execution and management
- Familiarity with media channels, content marketing, and social media marketing
- Proficiency in using CRM software and other relevant tools for tracking and managing marketing & recruitment activities
- Experience in sales/leads generation
- Experience in analysing, implementing, and redefining of processes and continuous enhancement of service levels
- Understanding of the higher education landscape and market trends
- Innovative mindset with a proactive approach to identifying opportunities for improvement and growth
- Ability to work independently and collaboratively within a team environment
- Exceptional attention to detail
- The following competencies and attributes would be advantageous:

- Excellent interpersonal and collaborative skills
- High results and achievement oriented
- People-oriented and team player
- Able to work after-office hours/ weekend when required

Hiring Institution: NTU