Associate Director, Experiences

**Job no**: 502940

**Work type**: Full Time

**Location**: Marina Bay Sands

**Categories**: Marketing / Communications

Job Responsibilities
- Act as a unifying force across the entire organization, working closely with the brand, comms & content teams, to translate well defined plans into effective, authentic branded communications & experiences
- Cultivate a positive and trust-centric working relationship with the Experiences cluster and respective business units, understand their mandate, thinking and philosophy in the curation of the exhibitions and programmes and events.
- Work closely with internal departments such as Brand & Advertising, eCommerce, Social Media and Communications to develop online and offline integrated marketing campaigns to reach our key target audiences.
- Support, mentor and develop team to ensure seamless team support and execution of marketing strategies as well as personal development.
- Work with media agency to manage media budget, ensure effective media ROI, track and optimise campaign performance.
- Have a point of view, a desire and a vision to create and/or maximise the cultural impact of our brand through relevant, strategic opportunities
- Be the strategic gate keepers to ensure that all ideas, executions & campaigns are consistently delivering against our brand & business goals.
- Develop strong working processes & relationships based on mutual trust and expertise across our multi-faceted teams to deliver a working rhythm that facilitates both quality & efficiency.
- Collaborates to shape the big picture business and marketing context and ideas, as well as delivering on tactical executions with finesse
- Is a confident ambassador of our team to senior stakeholders, capable of consulting with leaders across departments, originating ideas & bringing the wider IR along the journey
- Advocates for the business internally, and keeps the agency team informed, focused, and enthused about the work and the business.
- Form meaningful relationships with people, being clear & approachable as this role must work with every department across the MBS ecosystem, from senior leadership to marketing, design, operations, customer service, sales, and distribution—to create a cohesive customer experience.
- Actively works to grow and develop the skills and abilities of junior team memebrs
- Challenges direction, or the status quo, and seeks alternate perspectives and approaches in developing effective brand strategies.
- Proactively initiate and ideate new products and experiences to drive incremental visitation and revenue
- Ensure adherence to Compliance, SOPs and Approval/Budget processes
- Maintain marketing’s sphere of influence at the decision table
- Develop and oversee the execution of communication marketing collaterals
- Management of marketing budget and forecast reports and ensure expenditure drives business objectives.
- Additionally ensure Sustainability brand and activations are woven into our marketing narrative where appropriate and or as a brand position in support of the business objectives.

Job Requirements

Education & Certification
- Bachelor's degree in Marketing, Event Management, Tourism, Master’s/MBA or related field preferred.

Experience
- Minimum 10 years of marketing experience

Other Prerequisites
- Demonstrated leadership skills in team building, driving transformative change and delivering exceptional customer service within a matrix environment are essential.
- Hands-on experience working with diverse markets and teams to develop and lead marketing initiatives.
- Prior experience in the events, hospitality or tourism industry is desirable.
- Organised, with high-calibre project management, writing, communications and presentation skills for the preparation of business plans.
- Quantitative and analytical skills - comfortable with the necessary financial and analytical functions required to quantify the performance of marketing initiatives.
- Professional maturity; capable of building consensus between line and staff functions.
- Superior leadership skills - comfortable working with indirect authority.
- Excellent interpersonal skills to clearly and effectively communicate marketing strategies, concepts, ideas, and solutions to stakeholders, internal teams, and clients.
- Ability to work and lead effectively in a team setting, including synthesising ideas into concrete marketing implications.
- Enthusiastic about collaborating and communicating closely with teams and other stakeholders via a distributed model.
- You love getting to know things intimately and getting under the skin of how everything & everyone works. This means spotting connections that others don’t by looking for links between culture, futures and people
- You have an obsessive attention to detail when it comes to brand execution and understands the scale of operational delivery
- You thrive in a fast-moving environment where you can jump in, quickly figure things out, roll up