Smb Marketing Manager, Apac

1 week ago

Singapore Meta Full time

**SMB Marketing Manager, APAC Responsibilities**:

- Co-develop the strategy and execute key business marketing initiatives in the region in partnership with global scaled business marketing, regional product marketing, in-country marketing teams and various XFNs to drive awareness and adoption of Meta’s priority solutions across Facebook, Instagram, Messenger and WhatsApp and drive key business KPIs
- Integrate industry knowledge, customer insights and company’s product narratives to create compelling marketing content to drive preference and adoption of our platforms
- Understand and align global strategy to a scaled regional strategy by considering common customer opportunities across international region and working with local marketing teams to incorporate into regional marketing plans
- Lead end-to-end management of marketing strategy, content development and execution, including but not limited to: developing brief, engaging internal teams and external agencies, collating and managing assets, liaising with key stakeholders, managing legal review process
- Ensure close collaboration with cross-functional stakeholders across central, regional and in-country teams to align strategy, deliverables, messaging and resources
- Work to continuously improve strategy and tactics by tracking, analyzing and communicating key quantitative metrics and adjusting marketing levers as needed

**Minimum Qualifications**:

- Bachelor’s degree or higher
- Min 5+ years of experience in brand and program management, developing and executing marketing communications in media, advertising, tech, product marketing communications OR digital space
- Proven experience developing and executing insight-driven integrated marketing campaigns that have achieved quantitative results at local and/or global levels
- Communication skills in English
- Experience in working and thriving in a proactive and agile manners in a self-directed, fast-paced and changing environment
- Experience in scaling marketing campaigns and programs across multiple countries in APAC

**Preferred Qualifications**:

- Brand and campaign management (including digital media campaign) experience is preferred

**About Meta**: Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

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