Pcrm + Brand Ambassador
6 days ago
**Requisition Id**:1984**Location**:Singapore, SG, 18961About Edrington
Edrington’s vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our central focus, supported by Highland Park and The Glenrothes in the fast-growing single malt category and Naked Malt in the blended malt category. Our portfolio is completed with The Famous Grouse Blended Scotch Whisky, Brugal premium rum from the Dominican Republic and Noble Oak American Whiskey. Edrington also has strategic partnerships for No.3 London Dry Gin and Wyoming Whiskey.
Position Summary
The role reports to the Marketing Manager, Malts (SEAPAC) and supports in the following functions with respect to Edrington Malts portfolio comprising of The Glenrothes, Highland Park & Naked Malt.
The incumbent is a dynamic and dedicated individual, to fully embody the Malt brands’ values, forging connections to our target audiences with passion, authenticity, credibility, and influence.
**Job Description**:
- Working with Marketing Manager, Malts (SEAPAC) to create and deliver unique brand experiences to consumers, providing education on malt brands (Highland Park, The Glenrothes and Naked) in line with global brand strategy and meeting the assigned targets for engagement, response rate and consumer recommendation and advocacy.
- Identify and build relationships with those who have influence in media and press to execute a variety of activation events and host media where appropriate
- Collect market and competitive set intelligence and contribute to brand planning sessions bringing brand, market, and category expertise. Make recommendations for improvement based on specific learnings and conclusions to deliver overall business objectives and growth targets.
- Responsible for leading the development of brand’s private client base, network, and forge relationships with high-net-worth consumers, carry out recruitment programmes primarily focus on The Glenrothes and Highland Park.
Skills and Experience
- At least 5 years brand management experience, consistently achieves project goals, with high-level communication skills.
- Capable in making presentations and undertaking public speaking with confidence.
- Responds quickly to the needs of audience and their reactions and feedback.
- Demonstrate strong background and passion in spirits and love to interact and engage with target audiences about our malt brands. -
Employee value proposition
At Edrington, you will experience an incredible culture based on respect and giving more. We are exceptionally passionate about our brands and genuinely care about our people, continually investing in their development and wellbeing. Join Edrington and make a world of difference.
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