Assistant Manager, Student Progression

COMPANY DESCRIPTION
Kaplan Higher Education Academy (Kaplan) is part of Kaplan Inc., one of the world's most diverse education providers and the largest subsidiary of Graham Holdings Company (NYSE:GHC).

Kaplan has welcomed students from over 55 countries and regions. As a Lifelong Integrated Learning Partner, we offer over 450 academic and professional certification programme options* for higher learning and skills development, providing opportunities for individuals to always stay relevant. To date, these opportunities have benefitted more than 100,000 graduates^.

We have a diverse team of individuals dedicated to our mission to help individuals achieve their educational and career goals, and build futures, one success story at a time. Our core values - Opportunity, Knowledge, Support, Integrity and Results - help guide the way we work.

At Kaplan, our employees are our most valuable assets, and everyone's contribution is integral to our success. We have been recognised by The Straits Times, for the second successive year, as being one of **Singapore's Best Employers for 2023**. This large-scale and comprehensive study assessed the attractiveness of organisations in Singapore based on an independent employee survey.

We strive to continue providing a professional, positive and stimulating work enviroment with plenty of room for initiatives, so that our employees can thrive with us. If you are seeking opportunities for growth, we welcome you to write to us
- _Based on full-time and part-time study modes across programmes offered at Kaplan._
- ^Total Diploma and Degree graduates from Kaplan from 2007 to 2023._

DESIGNATION : Assistant Manager, Student Progression

RESPONSIBILITIES
**THE ROLE: Assistant Manager - Student Progression**

The Assistant Manager or Manager (Student Progression) plays a key role in encouraging and supporting students to upgrade to the next level of study, such as from IGCSE to KFD to Diploma, Diploma to Degree or Degree to Postgraduate programmes. The role focuses on student engagement, retention strategies, and close collaboration with internal teams to enhance the student journey and increase internal progression enrolments.

**Key Responsibilities**:
**Promote Progression Opportunities**:

- Proactively plan and execute outreach initiatives (e.g. info sessions, tea parties, class visit engagements) to educate and encourage current students to upgrade to next-level programmes.
- Meet or exceed annual progression KPIs set by management.

**Student Retention & Engagement and Cross-Functional Collaboration**:

- Work closely with the recruitment, academic, admissions, and student services teams to create a seamless and supportive progression pathway for students.
- Implement activities and initiatives such as academic workshops, peer sharing, and student development programmes to boost engagement and reduce attrition.

**Student Consultation & Follow-up**:

- Collaborate with the recruitment team to provide advice to students on suitable next-level options, entry requirements, and timelines. Follow up with eligible students at key decision points (e.g. near graduation).
- Establish regular follow-ups using AI or digital tools to trigger nudges, reminders, and re-engagement messages at key decision points (e.g. graduation, results release).

**Campaign & Event Coordination**
- Partner with internal marketing and Communications team to plan and launch omni-channel progression campaigns that highlight the benefits of internal progression and student success stories.
- Leverage AI and digital tools to optimise engagement and conversions.
- Organise and manage events such as progression (tea parties) sessions, preview sessions, and student/alumni success panels to build programme awareness and increase student progression.

**Preferred Attributes**:

- Well versed with the adoption of digital and AI tools
- Passion for student development and education
- Proactive, results-driven, and self-motivated
- Team player with a collaborative spirit
- Comfortable engaging with diverse student segments from mature students to fresh school leavers.

QUALIFICATIONS
- Preferably Polytechnic Diploma in Marketing or related fields
- Preferably 1-3 years in student advisory, academic services, admissions, marketing, or a similar education-related role.
- Excellent interpersonal and communication skills (written and verbal)
- Strong presentation and event coordination skills
- Ability to engage and motivate students
- Detail-oriented with good follow-up discipline
- Analytical mindset and ability to interpret student data
- Proficiency in Microsoft Office, CRM systems, and digital tools

OTHER INFORMATION
- Working Hours: Monday to Friday, 9am to 6pm.
- Work Arrangements: Hybrid (Blend of in-office and remote work)
- Location: Wilkie Edge