User Acquisition and Partnerships Lead
6 days ago
**Responsibilities**:
**User Acquisition & Growth**
- Develop and execute acquisition strategies to attract gamers, youth, and lifestyle audiences.
- Launch and manage targeted marketing and referral campaigns with internal and external stakeholders.
- Collaborate with community managers, influencers, and gaming partners to amplify reach.Analyze funnel metrics and user behavior to optimize onboarding and conversion.
**Partnerships & Ecosystem Development**
- Identify and negotiate partnerships that add value to the card — including game publishers, esports platforms, F&B outlets, lifestyle brands, and more.
- Build co-marketing initiatives and reward programs with partners.Own the partner relationship lifecycle from outreach to performance tracking.
**Card Benefit Program**
- Design and oversee the benefit ecosystem — from discounts and cashback to exclusive in-game perks.
- Keep a pulse on trends in youth culture and gaming to ensure offerings stay relevant and engaging.Work cross-functionally to implement and roll out benefits seamlessly.
**Strategy & Execution**
- Set clear KPIs and growth goals, and report on performance with data-backed insights.
- Coordinate closely with product, marketing, tech, and compliance teams to bring ideas to life.
- Continuously iterate based on feedback, data, and market trends.
**Requirements**:
- 3-6 years of experience in user acquisition, partnerships, business development, or growth roles—preferably in fintech, digital payments, loyalty programs, or gaming.
- Deep understanding of youth and gaming culture, digital communities, and what drives engagement.
- Track record of launching successful campaigns and partnerships.
- Strong communication, negotiation, and stakeholder management skills.
- Data-driven, resourceful, and thrives in fast-moving environments.
**Preferred Requirements**:
- Experience launching or managing a card product or loyalty/rewards platform.
- A network within the gaming, esports, youth lifestyle, or fintech ecosystem.
- Startup or cross-functional project experience.
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