Manager, Marketing Mix Modelling

4 days ago

Singapore Nielsen Full time

**ABOUT NIELSEN**

At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too.

We enable your best to power our future.

**JOB SUMMARY**

A trusted advisor to a selection of major advertisers across multiple verticals (including technology, automotive, travel and financial services), responsible for ~USD 1M of 2025 revenue delivery. Responsible for building and delivering executive presentations to show how clients’ marketing activities are working to drive key business performance metrics, and how they should most effectively use their budget in the future. You will build ongoing partnerships and networks with key client stakeholders, to deepen our relationships and mutually improve both client and Nielsen outcomes. Ultimately, you will be responsible for meeting and exceeding revenue goals for your clients by delivering with excellence in order to drive renewal, upsell and expansion of our MMM business at each client.

**ROLES & RESPONSIBILITIES**:

- Build strong partnerships with key stakeholders to drive client retention and renewal, by demonstrating tangible value through outcomes;
- Deliver proactive insights and action oriented solutions to clients by:

- Diagnosing drivers of a business, translating those drivers to data and implementing them into a marketing mix evaluation;
- Transforming MMM results into tangible and actionable insights and recommendations;
- Being aware of best practices in storytelling, client communication, and consultative expertise;
- Managing scope, expectations and timelines of complex, high stakes deliveries;
- Partnering with your clients to provide the best marketing plan based on the results of analysis and optimizations;
- Coach & support local Customer Success consultants to deliver best in class insights and enhance the team’s ability to become fluent across all industries.
- Contribute to internal Consulting team initiatives.

**QUALIFICATIONS**:

- Bachelor Degree required, advanced degree preferred;
- Min 5+ years of marketing consulting and/or analytics experience, ideally including Financial Services, Technology, Automotive, Telco, and/or Retail;
- Successful track record of meeting or exceeding revenue targets of USD 1 M+
- Experience in managing scope, expectations and timelines of complex, high stakes projects;
- Experience managing teams through direct lines and indirectly through influence; ability to coach and mentor more junior associates;

**ABOUT TEAM**

The MMM business is a strong revenue growth driver within the Nielsen business. The Consulting division of MMM is critical to successfully delivering and maintaining profitable client engagements, as our associates lead all client-facing presentations, and manage ongoing follow-ups and revenue opportunities. Currently consists of 2 consultants in the cluster, delivering a global OP of USD 3.5M, with no presence in APMEA.

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