Marketing Communications Senior Executive/assistant

The Marketing Communications Senior Executive/Assistant Manager manages the organisation’s branding and marketing efforts and budget allocation in line with the overall marketing strategy.

He/she facilitates cross-functional collaboration and is responsible for maintaining relationships with external stakeholders and vendors. He/she is also responsible for developing branding strategies and ensuring brand consistency across the Federation’s platforms.

The Marketing Communications Senior Executive/Assistant Manager is highly innovative, creative and possesses excellent communication skills to engage stakeholders. He/she has an eye for creativity to identify market trends and develop successful marketing campaigns and programmes.

Come and work with incredible people: Our teams are diverse, brilliant, friendly, and always eager to share ideas. We want to give you the room and resources to grow and learn so you can excel. Be part of a team that’s making a real difference to society.

1. Organise marketing campaigns and events
- Conceptualise marketing campaign themes, approaches and targets to drive awareness on new programmes and initiatives
- Develop event proposals to management and meet objectives in all stages of activity planning, design and production within time limits and budgets
- Manage the event sponsors, partners, vendors and stakeholders to ensure smooth on-site operations during events
- Negotiate with vendors and suppliers to secure service contracts and communicate event deliverables and timelines
- Maintain close relationships

2. Manage marketing and communication channels
- Develop communication channels for stakeholders on industry updates and information on policy changes and government schemes for businesses
- Development & updating of marketing assets & collateral in all forms (presentation decks brochures, videos, website, edms, etc)
- Review effectiveness of all communication channels and identify areas of improvement
- Develop marketing communications plans and content marketing initiatives across digital platforms
- Maintain regular internal communications activities and channels which deliver key announcements to employees and Governing Council

3. Develop marketing strategies and plans
- Develop integrated marketing and communications strategies to promote Federation’s programmes, events, publications, public awareness and advocacy efforts
- Manage social media platforms and review alignment of other digital marketing channels with branding strategies
- Evaluate research findings to identify emerging trends and digital marketing technologies to inform marketing strategies
- Maintain effective working relationships with vendors and creative agencies

4. Manage Federation’s branding and public relations
- Develop branding strategies to enhance brand reputation on current brand position and market awareness
- Manage social media platforms and review alignment of other digital marketing channels with branding strategies
- Review brand consistency issues in collaterals across digital marketing platforms

5. Manage budget
- Cultivate strong relationships with funding providers and partners to ensure alignment with the Federation’s strategies and policies
- Manage financial budgets in accordance with departmental work plans

6. Qualifications:

- Diploma/Degree in related disciplines such as Mass Communications, Marketing, PR
- 2 years’ experience in related industries (B2B Marketing preferred)
- Knowledge & Proficiency in design related software such as Photoshop, Illustrator, InDesign,
- Canva, Video Editing Software etc is a plus